Search Results for: Marketing operations

Marketing Operations: A Data-Driven Activation Guide and Category Report

Marketing Operations: A Data-Driven Activation Guide and Category Report

Research Desk Mar 01, 2023

With Marketing Tools seeing the greatest spiking intent in both NAM (466,740 actively search businesses) and EMEA (46,129), what other topics are Marketing Ops professionals currently interested in? W...

Perkuto Launched a Pre-tested Marketing Operations Acceleration Program

Perkuto Launched a Pre-tested Marketing Operations Acceleration Program

Insights Desk Oct 13, 2020

Perkuto, the top-rated Marketo operations agency, announced its SCORE Architecture, which comprises pre-tested marketing operations acceleration programs. The modern SCORE Architecture, capitalizing...

AI Agents in Business: Transforming Operations & Driving Growth

AI Agents in Business: Transforming Operations & Driving Growth

Insights Desk Oct 24, 2024

Highlights: AI agents, equipped with cutting-edge deep learning models, can scrutinize data to discover patterns and make more accurate decisions. Although AI agents can handle numerous tasks,...

Stop Intuition-based Marketing: Path to B2B Data-driven Marketing

Stop Intuition-based Marketing: Path to B2B Data-driven Marketing

Insights Desk Sep 12, 2024

Highlights: Data-driven marketing is a data-centric approach that uses analytics and insights to inform marketing strategies. Effective marketing is about spending wisely, not just spending he...

Market Basket Analysis Strategically Optimizing Sales & Marketing

Market Basket Analysis Strategically Optimizing Sales & Marketing

Insights Desk Sep 03, 2024

Highlights: Predictive market basket analysis examines items purchased in sequence to evaluate cross-selling opportunities. Market basket analysis provides valuable insights into customer beha...

B2B Marketing Trends Revolutionizing the Software Buying Process

B2B Marketing Trends Revolutionizing the Software Buying Process

Insights Desk Aug 12, 2024

Highlights: AI is becoming critical for businesses, driving investment in AI tools. Its power to transform operations and boost competitiveness is forcing industry excitement. Businesses frequ...

Clay Raises USD 46 M to Enhance AI-driven Sales & Marketing

Clay Raises USD 46 M to Enhance AI-driven Sales & Marketing

Insights Desk Jun 28, 2024

Highlights: Clay offers AI-driven services such as personalized messaging, enabling users to create and send targeted emails using enriched data. Clay leverages its AI capabilities to automate...

Maximize Profit with Marketing Spend Management Solutions

Maximize Profit with Marketing Spend Management Solutions

Insights Desk Jun 11, 2024

Highlights: When marketing doesn't coordinate spending well with partners, it reduces the effectiveness of co-op/trade promotion management (TPM). Marketing spend management software tracks an...

Exploring and Resolving Digital Marketing Challenges

Exploring and Resolving Digital Marketing Challenges

Insights Desk Feb 28, 2024

Highlights: A centralized digital workspace, tracking communication and aggregating project data, serves to enhance collaboration. For modern marketers, balancing tool usage is crucial in navi...

What is Video Marketing: Decoding Next-level Video Marketing

What is Video Marketing: Decoding Next-level Video Marketing

Insights Desk Jan 16, 2024

Highlights: Video marketing involves showcasing and promoting your business, products, and services to the intended audience. Videos can reach consumers through diverse channels, including str...

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