Search Results for: advertising

The Types of Display Advertising Solutions and Its Benefits

The Types of Display Advertising Solutions and Its Benefits

Insights Desk Apr 23, 2024

Highlights: Display advertising encompasses a plethora of ad types, each tailored for specific purposes and designed to be positioned in various locations with distinct display styles. While t...

Different Types of Programmatic Advertising to Help Your Campaigns

Different Types of Programmatic Advertising to Help Your Campaigns

Insights Desk Mar 22, 2024

Highlights: In real-time bidding, ad slots are accessible to all and are distributed through an open auction, with the highest bidder securing the placement. In preferred deals, advertisers ca...

Conviva’s State of Streaming Advertising 2021

Conviva’s State of Streaming Advertising 2021

Research Desk Feb 23, 2022

Conviva is the census, continuous measurement and engagement platform for streaming media. Today our platform processes nearly three trillion streaming data events daily, supporting more than 500 mill...

Measuring Success: How to Get the Best Results from Your Advertising Investment

Measuring Success: How to Get the Best Results from Your Advertising Investment

Research Desk Feb 10, 2022

Three steps to see big results from your advertising and measure your ROI. Measuring your advertising’s return on investment (ROI) isn’t always crystal clear. At Spectrum Reach, our goal is to ...

Relevance is everything: How location data improves advertising efficiency

Relevance is everything: How location data improves advertising efficiency

Research Desk Jan 15, 2020

We are in the midst of a fascinating and constantly changing time in the advertising and marketing worlds, with great advancements in technology providing more opportunity for better understanding con...

How is AI Influencing Advertising Business?

How is AI Influencing Advertising Business?

Insights Desk Jan 14, 2020

AI, over the last decade, has transformed the marketing technology. From automating the setup of campaigns to finding intelligent solutions for every stage of sales, AI is seeking new avenues for tech...

Advertising & Marketing 101 How to Create a Marketing Budget

Advertising & Marketing 101 How to Create a Marketing Budget

Research Desk Nov 20, 2019

How to Make a Marketing Budget A breakdown of the 3-step process of creating an effective marketing budget. We’re not going to sugarcoat it—creating a marketing budget can be intimidating an...

Advertising & Marketing 101 How to Make a Commercial That Works

Advertising & Marketing 101 How to Make a Commercial That Works

Research Desk Nov 20, 2019

Think about the commercials that stick with you. What is it about them that you remember? It’s probably a combination of ads that made you laugh, made you think, or tugged at your heartstrings. A...

Advertising & Marketing 101 How to Get Started

Advertising & Marketing 101 How to Get Started

Research Desk Nov 20, 2019

If you’re reading this, you’ve taken an important step to grow your business. You’ve decided that you need to advertise to get your business where you want it to be. Step one complete. It�...

Get Ahead in 2020 By Booking Your Advertising Now

Get Ahead in 2020 By Booking Your Advertising Now

Research Desk Nov 20, 2019

TV will truly be the tie that binds in 2020—whenever and wherever viewers want, on their device of choice. From small towns to big cities, Americans will share the experience of global sporting e...

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