This research will explore the idea of data leaders and data laggards. Data leaders are ‘winning’ in the age of data proliferation by laying the foundations to exploit their data for insights which they use for innovation and in turn for business growth. The laggards fall behind, overwhelmed and inhibited by data instead of seeing it as the catalyst for success. Our evidence shows that organisations classed as data leaders experience better outcomes, and this aligns to wider business growth. More importantly – this report tells you what they are doing – and therefore what you could do to get there.
What Makes a Data Leader?
