The Customer Imperative in Financial Services Report

Banks found ways to transform the challenges of this past year into opportunities to build trust. This has been noticed by customers with 30% saying their experience with their bank during COVID-19 had a positive impact on their level of advocacy.

Now the need for businesses to deliver better, more seamless experiences across online channels has been accelerated.

The Customer Imperative in Financial Services Report reveals how the banking industry has performed during the pandemic and what the new customer imperative is for financial services.

What drives a great banking experience in the new normal? Salesforce asked thousands of customers and finserv employees. Read the Customer Imperative in Financial Services Report for all the findings.