Measuring consumer attention is critical to strengthening the performance of your digital media, as attention signals provide clarity into a myriad of ways consumers receive your brand message. But not all measurement providers have the toolkits, advanced metrics, and rigor that marketers require to craft a repeatable process and distill actionable learnings from their digital efforts.
Digital media measurement is a constant evolution. Within every campaign exists the potential to transform your strategy toward better outcomes. Read this measurement innovation guide from Oracle Moat Analytics to learn:
- How to apply a measurement maturity model to transform your digital strategy toward better outcomes
- The importance of cross-channel measurement to gain a comprehensive view of your customers and prospects
The new standards of brand safety and the evolution to brand suitability