Payments: The pain, the potential
Payments can be a major pain-point for your SMB users, adding complexity and operational overhead. As a platform, you’re uniquely positioned to make all this go away by offering payments services from directly within their systems. This is a huge growth area:
35% of SMB platform are using an embedded payments service provided by their platform (up from 30% in 2021).
69% would move to a platform that offered a more integrated payments experience.
Front-running platform businesses are already seeing up to 80% of their revenue coming from embedded payments.