Highlights:

  • Embeddable aims to capitalize on the embedded analytics trend with its headless architecture designed for integrating interactive analytics into applications.
  • The startup claims its software outperforms traditional analytics tools, which often have limited customization, slow loading, and high engineering demands.

Recently, the London-based startup which specializes in software for seamlessly embedding interactive, customer-facing analytics into any application, Embeddable has secured USD 6.28 million seed funding round.

TMD Technology Ltd., the company’s official name, recently announced that its funding round was led by OpenOcean, a leading venture capital firm in Europe, with additional support from existing investors Four Rivers and TechStars.

Embeddable aims to leverage the growing demand for embedded analytics. The company has developed a headless architecture specifically designed to enable developers to seamlessly integrate interactive analytics services into their applications.

The platform streamlines building custom analytics dashboards and visualizations, enabling users to tailor data views with a no-code interface. This approach enables developers to focus more on enhancing the core product instead of dealing with complex analytics systems.

The startup claims its software surpasses traditional embedded analytics tools, which often suffer from major drawbacks such as limited customization, slow loading speeds, and high demands on engineering resources.

Embeddable Co-founder and CEO Tom Gardiner emphasized that embedding analytics into applications is as essential as incorporating chat features and payment systems. However, the tools available for embedding analytics have lagged behind in comparison.

“Just like Stripe made payments seamless for developers, Embeddable is doing the same for customer-facing analytics. We’re building a platform that empowers teams to deliver fast, interactive data experiences at scale, all while creating a community where developers can share and collaborate,” he said.

Embeddable supports its claims of superiority with impressive figures. With a small team of just 14 employees, the company has managed to secure 36 contracts with clients ranging from large multibillion-dollar enterprises to small startups. Its private beta, launched in December 2023, attracted over 800 applications, and the company has been consistently signing more than USD 100,000 in new contracts each month.

Embeddable stated that the funds from this round will be used to expand its team and foster a developer community focused on collaborative innovation. As a headless platform, it provides a library of templates, allowing developers to select from hundreds of data visualization options for their applications.

Sam Hields, a partner at OpenOcean, explained that his decision to invest in Embeddable stemmed from its innovative approach to redefining embedded analytics.

“It’s leaving behind the big business intelligence players’ clunky, outdated iframe solutions, and in their place, its headless architecture gives businesses everything they need to build fast, interactive, customer-facing analytics at the heart of their products,” Hields explained.