Sales & Marketing

b2b buying behavior: key to success in the go-to-market funnel

  Insights Desk    Nov 18, 2024

Highlights: Understanding consumer behavior extends beyond just selling products—it's about creating a brand experience that resonates with consumers' values and lifestyles. Technology has t...

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maximize marketing roi with marketing mix modeling mmm

  Insights Desk    Nov 08, 2024

Highlights: The efficacy of marketing mix modeling is contingent upon the quality and comprehensiveness of its input data. Marketing mix modeling necessitates the collection of comprehensive a...

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b2b marketing survey: what businesses need to know

  Insights Desk    Oct 22, 2024

Highlights: A thoughtfully designed B2B survey can deliver the insights necessary to propel your organization ahead. A low response rate is a prevalent challenge in B2B surveys, but implementi...

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uncovering multi-threading in sales with unique strategies

  Insights Desk    Oct 21, 2024

Highlights: Multi-threading involves building relationships with multiple decision-makers and influencers within a single account. Not every account is ideal for a multi-threaded approach. Ass...

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enhancing customer experience with data-driven insights

  Insights Desk    Oct 04, 2024

Highlights: By analyzing customer insights, you can pinpoint their specific challenges, purchasing patterns, and product preferences. Insights derived from data can improve sales and customer ...

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customer data platforms to achieve omnichannel success

  Insights Desk    Oct 01, 2024

Highlights: Effective implementation of a CDP involves understanding your data, integrating it seamlessly, and utilizing it efficiently across different departments. With organized data and un...

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optimizing inbound vs. outbound lead generation for roi suitability

  Insights Desk    Sep 30, 2024

Highlights: Accurately forecasting the ROI of inbound and outbound leads can be challenging, as both require an investment of time and money to attract and manage. Market dynamics and consumer...

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elevating marketing performance with advanced marketing analytics

  Insights Desk    Sep 30, 2024

Highlights: To build a complete customer picture, marketers should unify structured and unstructured data. Once customer data is centralized, companies must activate it to enable targeted mark...

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unlocking the power of product qualified leads: a strategic guide for ...

  Insights Desk    Sep 25, 2024

Highlights: By targeting PQLs, your sales team can streamline their efforts, shortening sales cycles, improving conversion rates, and lowering customer acquisition costs. In marketing’s case...

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the power of partnership marketing: tips and successful examples

  Insights Desk    Sep 23, 2024

Highlights: Partnership marketing, through collaborations and joint ventures, creates opportunities for growth, reaches new audiences, and improves messaging. When choosing a strategic digital...

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