Customer Relationship Management

trends reshaping the crm and data industry

  Insights Desk    Aug 30, 2022

Highlights – With the significant shift to universal apps working across various platforms, screen sizes, and operating systems, employees can effortlessly transition between their online and o...

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zero-party data a new way of marketing – higher customer experience

  Insights Desk    Aug 18, 2022

Highlights: A new generation of zero-party data helps to build long lasting customer relationship and improve customer experience. In 2020, Forrester coined the term zero-party data. Zero-part...

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embrace a crm strategy grow your businesses

  Insights Desk    Mar 25, 2022

Running a business is not an easy task even when an organization is in the pink of its health. More so in today’s competitive times when a healthy relationship with the customers has become a sin...

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crm strategy, the lifeline for businesses

  Insights Desk    Feb 21, 2022

With the introduction of enhanced Customer Relationship Management (CRM), businesses can finally make consumers the king. CRM is the engine that drives customer trust and helps build strong custome...

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why successful crm implementation is no rocket science?

  Insights Desk    Apr 05, 2021

CRM, we all know what CRM stands for. Customer relationship management, but do we know what customer relationship management actually means for a business? And why is it so essential to have a decent ...

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is crm dying?

  Insights Desk    Sep 24, 2020

Customer Relationship Management (CRM) has revolutionized the methods of managing sales. In 1980, the first digitization of the sales account information occurred, followed by a 360-degree change in 1...

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say no to crm pain points. we tell you how

  Insights Desk    Aug 05, 2020

Customer undeniably is the fuel that keeps a business running, and the team of happy customers is the one that builds the foundation for success. But how do you, as a business, make sure that your cus...

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crm – a technology powered tool

  Insights Desk    Jul 21, 2020

CRM stands for customer relationship management. If you have never used the term before, you might have heard it echoing through your industry. The philosophy of CRM is simple: “put the consumer fir...

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how to keep in touch with customers during coronavirus pandemic?

  Insights Desk    May 04, 2020

Customer experience has been suffering big time during the coronavirus pandemic. Businesses have started realizing the gap, which might even elongate once the lockdown ends. So, they need to focus on ...

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the future of customer service: 2020 and beyond

  Insights Desk    Apr 20, 2020

Ideal and applicable to all business scenarios—when businesses get to know the customers, it becomes easier to understand what they need to grow. If you rewind 15 years, you would remember the main ...

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