Sales & Marketing

customer centricity: strategic imperative for b2b success

  Insights Desk    Sep 23, 2024

Highlights: A customer-centric approach revolves around placing the customer at the heart of every business decision. Involving customers in product development is like gaining a team of advis...

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spin selling elevates b2b sales strategy with targeted questioning

  Insights Desk    Sep 16, 2024

Highlights: The SPIN selling methodology uses four stages of targeted questions to guide the sales process, helping prospects identify their need for a solution. This approach can increase close ...

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product intelligence: strategic imperative for data-driven innovation

  Insights Desk    Sep 16, 2024

Highlights: Beyond in-app surveys, customer interviews offer a deeper understanding of user perspectives, fostering a more personal connection. Product managers can leverage product intelligen...

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stop intuition-based marketing: path to b2b data-driven marketing

  Insights Desk    Sep 12, 2024

Highlights: Data-driven marketing is a data-centric approach that uses analytics and insights to inform marketing strategies. Effective marketing is about spending wisely, not just spending he...

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market basket analysis strategically optimizing sales & marketing

  Insights Desk    Sep 03, 2024

Highlights: Predictive market basket analysis examines items purchased in sequence to evaluate cross-selling opportunities. Market basket analysis provides valuable insights into customer beha...

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how b2b product reviews build lasting trust?

  Insights Desk    Aug 13, 2024

Highlights: Modern B2B buyers demand highly specific solutions. A strong brand alone is no longer sufficient to win their business. By seamlessly incorporating review requests within customer ...

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how to improve email response rate: explore proven strategies!

  Insights Desk    Jul 17, 2024

Highlights: Email remains the most profitable means to communicate with clients and promote your product. Engage, educate, and inspire with high-quality content to boost your email response ra...

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maximize sales pipeline through marketing automation solutions

  Insights Desk    Jun 18, 2024

Highlights: Marketing automation goes beyond just helping your business. It creates a connected and smoother experience for your clients. It backs sales teams with high-quality leads and signi...

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maximize profit with marketing spend management solutions

  Insights Desk    Jun 11, 2024

Highlights: When marketing doesn't coordinate spending well with partners, it reduces the effectiveness of co-op/trade promotion management (TPM). Marketing spend management software tracks an...

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how customers are the main players in the future of b2b marketing

  Insights Desk    Jun 11, 2024

Highlights: Customer-based marketing demands that CMOs rethink outdated operational definitions that impede strategic growth. Our goal is to find the right combination of digital tools, intera...

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