Sales & Marketing

elevating marketing performance with advanced marketing analytics

  Insights Desk    Sep 30, 2024

Highlights: To build a complete customer picture, marketers should unify structured and unstructured data. Once customer data is centralized, companies must activate it to enable targeted mark...

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unlocking the power of product qualified leads: a strategic guide for ...

  Insights Desk    Sep 25, 2024

Highlights: By targeting PQLs, your sales team can streamline their efforts, shortening sales cycles, improving conversion rates, and lowering customer acquisition costs. In marketing’s case...

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the power of partnership marketing: tips and successful examples

  Insights Desk    Sep 23, 2024

Highlights: Partnership marketing, through collaborations and joint ventures, creates opportunities for growth, reaches new audiences, and improves messaging. When choosing a strategic digital...

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customer centricity: strategic imperative for b2b success

  Insights Desk    Sep 23, 2024

Highlights: A customer-centric approach revolves around placing the customer at the heart of every business decision. Involving customers in product development is like gaining a team of advis...

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spin selling elevates b2b sales strategy with targeted questioning

  Insights Desk    Sep 16, 2024

Highlights: The SPIN selling methodology uses four stages of targeted questions to guide the sales process, helping prospects identify their need for a solution. This approach can increase close ...

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product intelligence: strategic imperative for data-driven innovation

  Insights Desk    Sep 16, 2024

Highlights: Beyond in-app surveys, customer interviews offer a deeper understanding of user perspectives, fostering a more personal connection. Product managers can leverage product intelligen...

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stop intuition-based marketing: path to b2b data-driven marketing

  Insights Desk    Sep 12, 2024

Highlights: Data-driven marketing is a data-centric approach that uses analytics and insights to inform marketing strategies. Effective marketing is about spending wisely, not just spending he...

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market basket analysis strategically optimizing sales & marketing

  Insights Desk    Sep 03, 2024

Highlights: Predictive market basket analysis examines items purchased in sequence to evaluate cross-selling opportunities. Market basket analysis provides valuable insights into customer beha...

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how b2b product reviews build lasting trust?

  Insights Desk    Aug 13, 2024

Highlights: Modern B2B buyers demand highly specific solutions. A strong brand alone is no longer sufficient to win their business. By seamlessly incorporating review requests within customer ...

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how to improve email response rate: explore proven strategies!

  Insights Desk    Jul 17, 2024

Highlights: Email remains the most profitable means to communicate with clients and promote your product. Engage, educate, and inspire with high-quality content to boost your email response ra...

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