Sales & Marketing

heart of business – marketing fueling connections and strategies

  Insights Desk    May 15, 2024

Highlights:  Marketing is more than selling; it shapes a story around your product, offering solutions to customers’ problems by integrating it into every stage of development. Customer acq...

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top common sales mistakes that can cost you a deal

  Insights Desk    May 13, 2024

Highlights: Leading sales teams rely on up-to-date data to forecast future sales. Making business decisions without current and precise data can result in wasted resources and poor outcomes. B...

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understand customer loyalty to foster returning customers

  Insights Desk    May 13, 2024

Highlights: Effective customer loyalty goes beyond occasional attempts; it necessitates coordinated communication across various channels to connect with the right people at the right moments. ...

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implementing effective vendor risk management (vrm) practices

  Insights Desk    May 13, 2024

Highlights: To initiate a practical vendor risk assessment, identify key stakeholders involved in vendor selection. Establish a robust governance committee comprising these members. Accurate a...

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what is a unique selling point? with an effective b2b example

  Insights Desk    May 13, 2024

Highlights: A compelling USP empowers you to set higher prices, capitalizing on the unique value you offer. A powerful USP enables you to justify premium pricing for the unique experience you ...

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b2b lead scoring best practices for better lead acquisition

  Insights Desk    May 02, 2024

Highlights: Lead scoring identifies the hottest leads by analyzing their behavior and product interests. Through engaging content and personalized outreach, nurturing keeps prospects involved ...

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promising customer retention strategies aimed at business growth

  Insights Desk    Apr 25, 2024

Highlights: Investing in effective support services is a proactive strategy to boost customer retention. Customer retention rate (CRR) tells you what percentage of your customers stick around ...

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how brand extensions can fuel explosive growth

  Insights Desk    Apr 22, 2024

Highlights: The brand extension lets you introduce new products or categories under your trusted brand name, reaching your existing customers and attracting new ones. Successful brand extensio...

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a comprehensive guide on executive branding to help leaders

  Insights Desk    Apr 08, 2024

Highlights: A thoughtfully constructed executive brand encourages trust and engagement with both employees and stakeholders, contributing to a constructive and collaborative work environment. ...

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5 ways to improve customer satisfaction to surpass competitors

  Insights Desk    Mar 22, 2024

Highlights: Meeting customer expectations today requires offering support on their terms through multichannel communication. Loyal customers are the backbone of any business, and keeping them ...

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