Sales & Marketing

order-to-cash process: a comprehensive step-by-step guide

  Insights Desk    Feb 02, 2024

Highlights: The steps of the O2C cycle encompass the initiation of a customer’s purchase and navigating through the complete order processing system. A smooth O2C process guarantees punctual...

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the strategic benefits of influencer marketing to maximize growth

  Insights Desk    Jan 30, 2024

Highlights: The integration of influencer marketing into your SEO strategy proves advantageous by expanding your audience reach and lifting your search engine rankings. Influencer marketing no...

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artificial intelligence in crm – unleashing transformational pow...

  Insights Desk    Aug 01, 2023

Highlights: Embracing AI-driven CRM solutions unlocks boundless opportunities for organizations, enabling them to stay ahead of the curve and excel in customer-centric transformations. AI-powe...

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revolutionize your business with a customer relationship management pl...

  Insights Desk    Jun 08, 2023

Highlights: CRM software is a platform that benefits retailers and customers alike. A set of tools is provided to businesses to help them create strong, enduring relationships with their customer...

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boosting roi with effective b2b marketing attribution

  Insights Desk    May 13, 2023

Highlights: With the help of B2B marketing attribution, you can track the channel’s performance and understand what actually drives the business. Attribution recognizes the messages and chan...

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the power of digital transformation in enhancing cx

  Insights Desk    May 02, 2023

Highlights: The effects of digital transformation on customer experience are far-reaching and manifest in numerous ways. Companies that successfully undergo digital transformation can gain a c...

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top reasons to consider marketing automation

  Insights Desk    Nov 02, 2022

Highlights: According to Statista, the top three benefits of marketing automation, as ranked by sales and marketing professionals and executives, are as follows: time savings on repetitive work (...

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harness the power of multichannel customer experience-ii

  Insights Desk    Sep 21, 2022

Highlights: Online visibility in the contact center has many benefits: Higher customer satisfaction and retention, lower customer churn, higher first-call resolution rates, and lower costs. W...

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bridge the multichannel customer experience gap

  Insights Desk    Sep 19, 2022

Highlights: Omni-channel customer experience gap results in issues such as poor problem resolution, lower first-call resolution rates, and unsatisfied customers. Only a few organizations have ...

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trends reshaping the crm and data industry

  Insights Desk    Aug 30, 2022

Highlights – With the significant shift to universal apps working across various platforms, screen sizes, and operating systems, employees can effortlessly transition between their online and o...

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