Sales & Marketing

shaping identity of consumers in a cookieless world

  Insights Desk    Apr 21, 2020

Marketers have been using cookies for a long time. A cookie acts as a critical tool that allows understanding consumer behavior and target users. However, there have been allegations related to privac...

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the future of customer service: 2020 and beyond

  Insights Desk    Apr 20, 2020

Ideal and applicable to all business scenarios—when businesses get to know the customers, it becomes easier to understand what they need to grow. If you rewind 15 years, you would remember the main ...

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the next big thing is crm trends for 2020

  Insights Desk    Feb 26, 2020

Customer Relationship Management These days, providing the best product and services to the customers isn’t enough. Building a relationship with the customers to improve loyalty and retention can...

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why marketers need to audit internally in 2020?

  Insights Desk    Jan 15, 2020

Marketing departments are one of the most overworked teams in many organizations. With a variety of channels to cover for each stage, managing different campaigns, and creating content for them regula...

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how is netflix becoming a carousel of experimentation for customer exp...

  Insights Desk    Jan 15, 2020

Customer experience for any business growth is one of the most important aspects; however, the challenge every business faces today is that they don’t know about what to change and how to measure th...

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how to streamline customer experience

  Insights Desk    Dec 17, 2019

So how can marketers stay competitive in data-driven work with their outdated technology? Simple, they CAN’T! What is the Value of Top-Notch CX? It is no secret that the most relevant and f...

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importance of pos system for businesses: a complete guide

  Insights Desk    Dec 05, 2019

Introduction to POS systems The proliferation of mobile phone devices and constant access to high-speed internet has made life easy. Today, customers prefer paying bills or ordering food from their s...

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how customer experience can reform customer service?

  Insights Desk    Feb 20, 2019

The customer service has transformed over the last five years, wherein the customers had to constantly contact the service providers to get a certain issue fixed. Most of the service providers lacked ...

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how crm (customer relationship management) can improve your business?

  Insights Desk    Nov 30, 2018

Customer Relationship Management (CRM) is a technology used by enterprises to manage their relationship with customers. The CRM contains all the data on customer interaction whether it’s on-website,...

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