Highlights:

  • The market research division of Allied Analytics LLP projects that the self-service business intelligence industry will increase by 15% yearly to more than USD 14 billion by 2026.
  • Data Assistant offers intelligent recommendations to enhance data quality by automating some manual segments of data governance.

Amplitude Inc., a company that develops behavior-tracking software, has added artificial intelligence capabilities to its products by introducing a data quality consultant and generative AI capabilities that facilitate the creation of questions.

By using natural language when creating their inquiries, users of Ask Amplitude can speed up the process. Software Engineering Manager Joseph Reeve stated on August 8 that it is intended to be a coach rather than a black box.

“The goal of Ask Amplitude is not just to tell you the latest viral cat videos. It’s to teach you how to build a funnel analysis, which events in your taxonomy represent watching videos and subscribing, and which properties contain the video and platform information. The resulting chart is a foundation of knowledge for you to build on and answer all sorts of follow-up questions on your own,” Reeve added.

Semantic Search

The digital assistant uses semantic search to search through the information in the user’s Amplitude instance. This method looks for terms related to those asked but not an exact match. The goal is to find pertinent data already in the system that doesn’t call for a new query.

To translate a user’s inquiry into a JavaScript object notation definition that can be sent to Amplitude’s query engine, Ask Amplitude employs several large language model prompts.

Spenser Skates, Chief Executive Officer, said, “We’re the first company in this space to actually come out with something that a lot of companies have talked about but haven’t released publicly. A lot of other companies have moved from pointing and clicking to a chat interface but they haven’t taken the next step, which is how to provide intelligent insights.”

Self-service analytics is becoming increasingly popular as businesses struggle to become more data-driven due to the deluge of requests that their data science and engineering staff must handle. The market research division of Allied Analytics LLP projects that the self-service business intelligence industry will increase by 15% yearly to more than USD 14 billion by 2026.

Smarter Governance

Data Assistant offers intelligent recommendations to enhance data quality by automating some manual segments of data governance. “For example, a purchase event on an e-commerce site is likely more critical to your business than viewing a product detail page. Our AI-powered Data Assistant looks at a combination of factors — including the number of queries on each data point and the event volume — to determine an important score,” reported Alan Okada, Amplitude’s Principal Product Manager.

The assistant evaluates each event against the best practices Amplitude has learned from its clientele to classify comparable occurrences and provide recommendations for enhancing data quality. “For example, instead of just identifying that several unrelated events are missing categories, Data Assistant finds similar events and suggests a category grouping appropriate to these events” extracted from patterns of the company’s semantic embedding and data, that groups data segments according to their resemblance to other terms, added Okada.

Skates mentioned that AI has got immense potential to exhibit in business intelligence. “Right now, analytics is just passive, where you’re just reporting stuff out. With AI changes, you can actually make analytics proactive and tell the application to do things like run an experiment, turn on a feature flag or customize the text or images. It can proactively improve the product without human intervention,” he added.

The software-as-a-service offered by Amplitude will have both functions as standard.