Highlights:

  • The software supplements CRM and collaboration platforms by allowing sales leaders to zero in on specific information and receive summary reports in areas of significant concern.
  • The platform’s unique selling point is that data from several users may be aggregated and presented in a graphical format on a dashboard.

Groopit Inc. announced integrating its crowdsourcing service with Salesforce Inc.’s customer relationship management (CRM) software, allowing sales leaders to gather input from across their enterprises.

Managers can use Groopit to collect real-time data for competition intelligence, consumer insights, product feedback, and other uses. The platform is a foundational insight-sharing engine that caters to disciplines in a method called “crowdsolving” by the firm.

The software complements collaboration platforms and CRM by allowing sales leaders to zero in on specific information and receives summary reports in areas of significant concern.

Tammy Savage, Chief Executive and Co-founder, stated, “The key problem is that frontline sellers have a wealth of insights, but it’s really hard for company leaders to get to them. They evaporate in conversation or get stuck in silos like spreadsheets and survey responses. We want to create a way to the insights from the sellers directly to the decision-makers.”

The software has over 30 built-in workflows for applications such as competitive price information, field site visit notes, customer experience issues, operational issues, new product reactions, customer quotations, profits and losses. Besides, users may also design their own.

The templates can be personalized using tags, allowing users to organize and share information conveniently. The competitive intelligence workflow, for example, can offer clickable fields such as individual competitor names, areas of strength, and the value of competitive skill. Sharing spreads to other team members and platforms, including Salesforce’s Slack, Microsoft Corp.’s Teams, and email messages.

The platform’s primary distinction is that number of user inputs can be clubbed and displayed on a dashboard to offer statistical data. “Leaders can easily see that an issue has come up 165 times, and 86% of the time, the business is lost. They don’t have to read the long narrative notes,” added Savage. Besides, the outcomes can be automatically imported into Teams, Slack, Salesforce’s Tableau, Microsoft PowerBI, and some other business intelligence consoles.

According to the company, managers can now define the insights they require from frontline personnel without waiting for Salesforce configuration or assistance. The enterprise system is based on Microsoft Azure Cloud Services and can handle real-time updates from thousands of employees at once.

JJT, founded in 2018, has received USD 6.5 million in startup capital. According to Savage, it is aimed at significant organizations and already has Fortune 1000 clients.