Highlights:

  • Hexa predicts that as the internet becomes more 3D, dimensional goods, furniture, displays, and merchandise will need to be added to these 3D areas of the metaverse.
  • Hexa already has a large clientele that uses its 3D platform for creating, managing, and deploying 3D assets, including Macy’s Inc., Logitech International SA, Unity Technologies Inc., and Crate & Barrel.

Hexa, a startup offering a 3D asset visualization and management platform, recently disclosed that it has raised an additional USD 20.5 million in funding to support further growth.

Hexa, an Israeli company operating under Fitix Visualization Ltd., provides a technology stack that digitizes items like furniture and fashion by using existing 2D images and AI to produce a 3D model known as a “digital twin” of the actual item. The digital twin can then be used in applications for augmented reality, social media, and websites.

Customers can control the interactive models made using Hexa’s technology and analyze the asset from any angle. Hexa offers its clients storage, management, distribution, and analysis services for their models.

Hexa predicts that as the internet becomes more 3D, dimensional goods, furniture, displays, and merchandise will need to be added to these 3D areas of the metaverse. According to the company, 3D representations will replace traditional 2D images and thumbnails on product pages. Brands and retailers can create, manage, distribute, and analyze 3D projects with the help of Hexa’s 3D tools.

Yehiel Atias, co-founder and CEO of Hexa, said, “We are convinced 3D content will be at the heart of all online and offline retail. You have to make it easy to use, inexpensive and fast to return on your investment.”

Hexa already has a large clientele that uses its 3D platform for creating, managing, and deploying 3D assets, including Macy’s Inc., Unity Technologies Inc., Logitech International SA, and Crate & Barrel. The models support parallel processing and can load at the maximum frames per second without sacrificing computational power. They can be moved to any web page, social media platform, or game engine with a small piece of code.

The Series A round of funding for Hexa included investments from Point72 Ventures LLC, Sarona Asset Management Inc., Samurai Incubate Inc., and HTC Corp. With the additional funding, Hexa has now raised a total of USD 27.2 million to date.