Search Results for: marketing goals

Working with Customer Data: From Collection to Activation

Working with Customer Data: From Collection to Activation

Research Desk Feb 08, 2021

Companies today are swimming in customer data. This data is critical for both creating engaging customer experiences and delivering substantial results from marketing efforts. Despite the sheer qua...

Customer Data Platforms 101: Everything You Need To Know

Customer Data Platforms 101: Everything You Need To Know

Research Desk Feb 08, 2021

What CDPs are and the capabilities they should offer Marketing is all about data. But pulling together customer data from all relevant sources, creating unified, regularly updated customer profiles...

Cloud skills resource kit: Migrating Windows Server and SQL Server

Cloud skills resource kit: Migrating Windows Server and SQL Server

Research Desk Jan 30, 2021

Learn how to build cloud skills and gain cloud efficiencies all while making use of your current on-premises Windows Server and SQL Server expertise. In this e-book, you’ll discover how to use cloud...

BoomTown Blends with Sisu to Leverage CRM Data

BoomTown Blends with Sisu to Leverage CRM Data

Insights Desk Dec 11, 2020

BoomTown, a real estate sales and marketing platform, broke the news of integrating with Sisu, a performance management and business intelligence platform. The integration of the two technically power...

Microsoft Plans to Establish Data Centers in Denmark, Sweden to Accelerate Growth and Innovation

Microsoft Plans to Establish Data Centers in Denmark, Sweden to Accelerate Growth and Innovation

Insights Desk Dec 11, 2020

A week back, Microsoft announced the launch of two data centers in 2021 in Sweden. Also, it talked about the opening of data centers in Denmark as well. Microsoft will extend the cloud-based services ...

The Fundamentals of CRM Data Management

The Fundamentals of CRM Data Management

Research Desk Dec 08, 2020

Businesses that get data management right experience better customer relationships, create more effective sales and marketing campaigns, and uncover valuable insights that increase revenue and growth....

Part 2 – 10 Vital SaaS Trends One Should Watch Out for 2020 and Beyond

Part 2 – 10 Vital SaaS Trends One Should Watch Out for 2020 and Beyond

Insights Desk Nov 04, 2020

Recap In “Part 1 - 10 Vital SaaS Trends One Should Watch Out for 2020 and Beyond,” we covered the basics and five trends, including Migration to PaaS, artificial intelligence (AI), increased th...

Oracle Launched New Innovations in Its CDP to Assist Marketers

Oracle Launched New Innovations in Its CDP to Assist Marketers

Insights Desk Oct 06, 2020

Highlights: Oracle introduced a series of innovations within its CDP. Oracle Unity is the first CDP across the globe to support both B2B and B2C marketers. Oracle Unity was introduced in Oc...

An Introduction to Conversational Lead Nurturing

An Introduction to Conversational Lead Nurturing

Research Desk Oct 01, 2020

Traditional lead nurturing involves sending relevant content to your leads at specified intervals. You track click-throughs, time on page, and downloads of gated content to try and move your leads for...

Why IT Should Care About Data and Content Equally (IDC Report)

Why IT Should Care About Data and Content Equally (IDC Report)

Research Desk Sep 30, 2020

Every experience combines data and content in some way--they're symbiotic. And as the bar for great customer experience is continually rising, organizations need an enterprise platform that can help t...

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