Search Results for: Marketing

Elevate Your Marketing with Data-driven Personalization

Elevate Your Marketing with Data-driven Personalization

Insights Desk Oct 24, 2024

Highlights: Data-driven personalization involves gaining a thorough understanding of each individual to deliver relevant content at the right moment. By continually offering relevant and custo...

B2B Marketing Survey: What Businesses Need to Know

B2B Marketing Survey: What Businesses Need to Know

Insights Desk Oct 22, 2024

Highlights: A thoughtfully designed B2B survey can deliver the insights necessary to propel your organization ahead. A low response rate is a prevalent challenge in B2B surveys, but implementi...

Zeta Global Acquires LiveIntent for USD 250 M to Boost AI Marketing

Insights Desk Oct 09, 2024

Highlights: LiveIntent states that its platform prioritizes audience identity and engagement, enabling advertisers to provide personalized experiences while preserving user privacy. Zeta’s a...

Elevating Marketing Performance with Advanced Marketing Analytics

Elevating Marketing Performance with Advanced Marketing Analytics

Insights Desk Sep 30, 2024

Highlights: To build a complete customer picture, marketers should unify structured and unstructured data. Once customer data is centralized, companies must activate it to enable targeted mark...

The Power of Partnership Marketing: Tips and Successful Examples

Insights Desk Sep 23, 2024

Highlights: Partnership marketing, through collaborations and joint ventures, creates opportunities for growth, reaches new audiences, and improves messaging. When choosing a strategic digital...

Stop Intuition-based Marketing: Path to B2B Data-driven Marketing

Stop Intuition-based Marketing: Path to B2B Data-driven Marketing

Insights Desk Sep 12, 2024

Highlights: Data-driven marketing is a data-centric approach that uses analytics and insights to inform marketing strategies. Effective marketing is about spending wisely, not just spending he...

Market Basket Analysis Strategically Optimizing Sales & Marketing

Market Basket Analysis Strategically Optimizing Sales & Marketing

Insights Desk Sep 03, 2024

Highlights: Predictive market basket analysis examines items purchased in sequence to evaluate cross-selling opportunities. Market basket analysis provides valuable insights into customer beha...

B2B Marketing Trends Revolutionizing the Software Buying Process

B2B Marketing Trends Revolutionizing the Software Buying Process

Insights Desk Aug 12, 2024

Highlights: AI is becoming critical for businesses, driving investment in AI tools. Its power to transform operations and boost competitiveness is forcing industry excitement. Businesses frequ...

Redactive Raises USD 7.5 M to Expand Headcount and Marketing

Redactive Raises USD 7.5 M to Expand Headcount and Marketing

Insights Desk Jul 03, 2024

Highlights: Redactive’s platform makes it easier to retrieve the data needed to customize generative AI applications with client or confidential information. Redactive asserts that it is the...

Clay Raises USD 46 M to Enhance AI-driven Sales & Marketing

Clay Raises USD 46 M to Enhance AI-driven Sales & Marketing

Insights Desk Jun 28, 2024

Highlights: Clay offers AI-driven services such as personalized messaging, enabling users to create and send targeted emails using enriched data. Clay leverages its AI capabilities to automate...

Our Brands