Search Results for: Marketing operations

Infor Sales & Operations Planning (S&OP)

Infor Sales & Operations Planning (S&OP)

Research Desk Feb 05, 2020

Infor S&OP aligns operations, financial, and marketing organizations around the same strategic goals, helping you more easily match production plans with customer demands and sales objectives. You...

Key Factors for Business Success – with an Emphasis on Digital Marketing

Key Factors for Business Success – with an Emphasis on Digital Marketing

Insights Desk Dec 02, 2019

The core fundamental behind every successful business is the right kind of marketing efforts. Since the world is moving ahead at a rapid speed, the only constant when it comes to business success is a...

Forrester Email Marketing Can Launch Customer Obsession

Forrester Email Marketing Can Launch Customer Obsession

Research Desk Aug 26, 2019

Email provides the wedge into customer-obsessed marketing Every day, demanding customers, unforeseen competition, and disruptive new technologies hammer home that we have entered the age of the cus...

Customer Data Platforms to Achieve Omnichannel Success

Customer Data Platforms to Achieve Omnichannel Success

Insights Desk Oct 01, 2024

Highlights: Effective implementation of a CDP involves understanding your data, integrating it seamlessly, and utilizing it efficiently across different departments. With organized data and un...

Alphabet Call Offs HubSpot Acquisition Plans

Alphabet Call Offs HubSpot Acquisition Plans

Insights Desk Jul 11, 2024

Highlights: HubSpot develops software that helps businesses automate their marketing operations and engage with potential customers. The potential for regulatory hurdles likely played a role i...

Use Cases of Customer Data Platform And Its Key Considerations

Use Cases of Customer Data Platform And Its Key Considerations

Insights Desk Oct 13, 2023

Highlights: B2B customer data platform use cases can handle structured, unstructured, or semi-structured data, storing it as-is or transforming it for data-driven marketing campaigns. With evo...

Selling the Value of a B2B Digital Transformation Successfully Pt.2

Selling the Value of a B2B Digital Transformation Successfully Pt.2

Insights Desk Sep 09, 2022

Highlights: When you upgrade your commerce system, you will be able to engage customers in delightfully new ways, opening the door to higher site traffic, higher conversion rates, and more enorm...

Ermetic Secures USD 70 M in Series B Round of Financing

Ermetic Secures USD 70 M in Series B Round of Financing

Insights Desk Jan 18, 2022

Highlights – Ermetic is a security platform that enables organizations to detect and prevent security threats within complex environments, such as Amazon Web Services (AWS) and Microsoft azure...

BlueConic Repeatedly Won “Best Customer Data Platform” Award

BlueConic Repeatedly Won “Best Customer Data Platform” Award

Insights Desk Oct 05, 2020

Highlights: BlueConic received the “Best Customer Data Platform” award from MarTech Breakthrough. It is the second consecutive year the BlueConic has been honored in the CDP category. T...

MarTech Updates: Nintex Adds New Features for Workflow Optimization; Smartly.io Makes Way Forward to Pinterest Ad Solution

MarTech Updates: Nintex Adds New Features for Workflow Optimization; Smartly.io Makes Way Forward to Pinterest Ad Solution

Insights Desk Apr 15, 2020

Here goes a quick round of recent news on marketing technology. Nintex Nintex, the process management and automation platform, has brought several enhancements to the Nintex Workflow Cloud Produ...

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