Search Results for: Marketing solution

The Total Economic Impact™ of Marketo Engage

The Total Economic Impact™ of Marketo Engage

Research Desk Jul 12, 2021

Adobe commissioned Forrester Consulting to conduct a Total Economic Impact study, which examined the potential return on investment for companies that implement Marketo Engage as a marketing solution....

TEI of Marketo Engage

TEI of Marketo Engage

Research Desk Apr 24, 2021

Adobe commissioned Forrester Consulting to conduct a Total Economic Impact study, which examined the potential return on investment for companies that implement Marketo Engage as a marketing solution....

Benchmark Email Acquires Contacts+ for Contact Management of Small Businesses

Benchmark Email Acquires Contacts+ for Contact Management of Small Businesses

Insights Desk Feb 12, 2021

Highlights: Benchmark Email acquires Contacts+. The motto behind the acquisition is to extend contact management tools to small enterprises. Texas Capital Bank funded about USD 3 million to...

Neustar and Pathmatics discuss the latest trends in Paid Social and Attribution

Neustar and Pathmatics discuss the latest trends in Paid Social and Attribution

Research Desk Jan 12, 2021

The world of Paid Social is facing many disruptions today. With looming privacy regulations and social justice concerns, brands need to understand the role this critical channel can play in their medi...

Prospur.io and Microsoft Offer Sales Enablement for SMBs

Prospur.io and Microsoft Offer Sales Enablement for SMBs

Insights Desk Aug 24, 2020

On August 17, 2020, Prospur.io, a recognized name in the sales engagement genre for small and medium businesses, revealed that it had joined the Microsoft ISV Connect Program. The agenda of this colla...

Coronavirus: The Coronavirus Effect on Google Ads and Affiliate Sales

Coronavirus: The Coronavirus Effect on Google Ads and Affiliate Sales

Insights Desk Mar 23, 2020

Outbreak of the deadly Coronavirus is taking a toll on the world economy. The pandemic that has managed to cause disruption in over 100 nations worldwide is still active and leaves us clueless about w...

All that you need to know about MarTech

All that you need to know about MarTech

Insights Desk Mar 02, 2020

Introduction It is time to break down stereotypes associated with the term MarTech. Often described as the blend of marketing and technology, we need to know, there is a lot more to the concept....

Discovering SPA-CMS Harmoney

Discovering SPA-CMS Harmoney

Research Desk May 23, 2019

Building a scalable, adaptable digital foundation is key to providing contextually-relevant, compelling omnichannel experiences across mature and emerging channels at speed. By combining the power of ...

Data Quality Management Bolstering Data Integrity and Business Intelligence

Data Quality Management Bolstering Data Integrity and Business Intelligence

Insights Desk Nov 15, 2024

Highlights: Data governance is vital for high data quality, setting policies and standards for data management. It ensures consistent data definitions, formats, and usage, promoting accuracy and ...

Explore Embedded Analytics for Real-time, Contextual Data-driven Decision Making

Explore Embedded Analytics for Real-time, Contextual Data-driven Decision Making

Insights Desk Nov 12, 2024

Highlights: To gain deeper business insights, customers need tools to explore data, identify patterns, and share findings. Data discovery in embedded analytics enables insight-sharing within the ...

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