Search Results for: Marketing

3 Secrets to Exceeding Customer Experience Expectations

3 Secrets to Exceeding Customer Experience Expectations

Research Desk Feb 09, 2021

In this checklist, you’ll learn exactly how your brand can deliver excellent customer experiences. Today’s customers have higher expectations than ever before. Every brand today knows that. Som...

Crowdsourcing Customers: Using Social Validation to Acquire and Delight More Customers

Crowdsourcing Customers: Using Social Validation to Acquire and Delight More Customers

Research Desk Feb 09, 2021

Gaining the attention and earning the trust of audiences has always been rocky for marketers, but nowadays, it’s a massive uphill battle. In our ebook, Crowdsourcing Customers: Using Social Validati...

Working with Customer Data: From Collection to Activation

Working with Customer Data: From Collection to Activation

Research Desk Feb 08, 2021

Companies today are swimming in customer data. This data is critical for both creating engaging customer experiences and delivering substantial results from marketing efforts. Despite the sheer qua...

How to Build Brand-Compliant Sites At Scale

Research Desk Feb 08, 2021

How Quickly Can You Build Websites? Enterprise organizations often have to manage vast, complex digital estates, consisting of dozens, hundreds or even thousands of digital properties. On average, ...

Customer Data Platforms 101: Everything You Need To Know

Customer Data Platforms 101: Everything You Need To Know

Research Desk Feb 08, 2021

What CDPs are and the capabilities they should offer Marketing is all about data. But pulling together customer data from all relevant sources, creating unified, regularly updated customer profiles...

Data: The Good 4-Letter Word

Data: The Good 4-Letter Word

Research Desk Feb 05, 2021

Data doesn’t have to be a dirty word. At least not according to data quality experts from Dun & Bradstreet and Data Therapy™. We bring these champions of high-quality together to illustr...

How to have content for every touchpoint and each individual.

How to have content for every touchpoint and each individual.

Research Desk Feb 05, 2021

Our customers experience a range of challenges in bringing the right content to market and doing so at speed. This asset will provide an overview of what elements are needed to create content for ever...

Data trends redefine leading brands.

Data trends redefine leading brands.

Research Desk Feb 05, 2021

Did you know organizations that put data at the center of their business gain better insights? According to our research, data centricity is now a top priority in 2020 for larger companies. Read "Data...

Turn the sales funnel into a firehose of lead conversion.

Turn the sales funnel into a firehose of lead conversion.

Research Desk Feb 05, 2021

Businesses are 67% better at closing deals when their marketing and sales teams are aligned. With six simple steps from Marketo Engage, you too can increase revenue, improve teamwork across department...

Disruption: How the 2020 Pandemic Changed Email

Disruption: How the 2020 Pandemic Changed Email

Research Desk Feb 04, 2021

Actionable email insights for uncertain times. Everything we thought we knew about consumer behavior changed in 2020. All our years of carefully watching metrics and optimizing email campaigns sudd...

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