Search Results for: Marketing

Magic Quadrant for CRM Lead Management

Magic Quadrant for CRM Lead Management

Research Desk Sep 30, 2020

As customer buying journeys become more and more complex, it’s important for B2B marketers to choose a marketing automation solution that can keep up. In the 2020 Gartner Magic Quadrant for CRM Lead...

EXPERIENCE ESSENTIALS: Orchestrate, measure, and achieve cross-channel success

EXPERIENCE ESSENTIALS: Orchestrate, measure, and achieve cross-channel success

Research Desk Sep 30, 2020

Adobe provides a single offering for marketing to orchestrate relevant and meaningful B2C experiences. Customers can plan and identify key target audiences along with the optimal channels; map custome...

Why IT Should Care About Data and Content Equally (IDC Report)

Why IT Should Care About Data and Content Equally (IDC Report)

Research Desk Sep 30, 2020

Every experience combines data and content in some way--they're symbiotic. And as the bar for great customer experience is continually rising, organizations need an enterprise platform that can help t...

THE GREAT DAM RENAISSANCE: FROM STORING ASSETS TO BUILDING EXPERIENCES

THE GREAT DAM RENAISSANCE: FROM STORING ASSETS TO BUILDING EXPERIENCES

Research Desk Sep 30, 2020

Modern digital asset management has come a long way from being simply a repository for assets. A modern DAM can transform your content velocity—and it’s about to get even better. In order to gr...

Econsultancy Digital Trends Report 2020

Econsultancy Digital Trends Report 2020

Research Desk Sep 30, 2020

Five marketing highlights from the 2020 Digital Trends report. A decade after our first Digital Trends report, we explore how leading businesses are taking advantage of digital transformation to se...

Rephrase.ai Raised USD 1.5 Million in Seed Funding to Scale-up it’s AI-Powered Platform

Rephrase.ai Raised USD 1.5 Million in Seed Funding to Scale-up it’s AI-Powered Platform

Insights Desk Sep 28, 2020

Rephrase.ai, a synthetic media production platform, raised USD 1.5 million in seed funding, led by LightSpeed Ventures and AV8 Ventures. Rephrase.ai, born out of Techstars 2019, intends to use the c...

Mphasis to Partnership with FinTech Provider Upswot

Mphasis to Partnership with FinTech Provider Upswot

Insights Desk Sep 25, 2020

Mphasis, an applied technology services provider focusing on cloud and cognitive services, has declared its strategic partnership with US-based Upswot, a fintech startup. Upswot provides an innova...

Is CRM Dying?

Is CRM Dying?

Insights Desk Sep 24, 2020

Customer Relationship Management (CRM) has revolutionized the methods of managing sales. In 1980, the first digitization of the sales account information occurred, followed by a 360-degree change in 1...

Amperity 3.0 Introduces First and Only CDP to Resolve Customer Data Challenges

Amperity 3.0 Introduces First and Only CDP to Resolve Customer Data Challenges

Insights Desk Sep 23, 2020

Highlight: Amperity 3.0 is a multi-patented novel category of Enterprise-Grade CDP, exclusively developed for marketing, IT, and analytics leaders. Amperity introduced the third generation of ...

Talend Introduces Data Health to Bring Clarity to Every Business Decision

Talend Introduces Data Health to Bring Clarity to Every Business Decision

Insights Desk Sep 22, 2020

Highlights: Talend publicized its upcoming update to Talend Data Fabric. Talend Trust Score will help businesses confidentially use their data to make decisions rapidly that lessen risk and co...

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