Search Results for: Marketing

Bluecore’s Retail Email Benchmark Report

Bluecore’s Retail Email Benchmark Report

Research Desk Jul 06, 2020

Many retailers are shifting their priorities and marketing strategies to adjust for changing consumer behavior. With email being a primary channel for many, Bluecore was determined to get to the botto...

Sephora Case Study

Sephora Case Study

Research Desk Jul 06, 2020

Sephora Improves Data Activation and Accessibility with Bluecore Discover how Bluecore helped Sephora: Increase loyalty and revenge through targeted “Next Best Category” campaign Sephora ...

Get a Head Start in the Realm of Data Analytics!

Get a Head Start in the Realm of Data Analytics!

Insights Desk Jul 04, 2020

Data has always been the buzzword amongst enterprises. After all, data is “king.” But being king does not make you rich. One needs to be able to transform raw data into actionable and meaningfu...

Five Major Points of Difference Between Data Science and Data Analytics

Five Major Points of Difference Between Data Science and Data Analytics

Insights Desk Jul 02, 2020

The world is incomplete without data. A humongous amount of data is generated by users every day. What if the same data is analyzed and interpreted to capture what users want and make innovations acco...

Bright New Chapters of Social Media in the Year 2020 – Part 2

Bright New Chapters of Social Media in the Year 2020 – Part 2

Insights Desk Jul 02, 2020

Hey, thank you for joining us in the second part of our blog! You already know how and why social media has become a significant part of our lives. As promised, we will brief you on the latest f...

5 Tips for Implementing a Customer Data Platform

5 Tips for Implementing a Customer Data Platform

Research Desk Jul 01, 2020

As companies have recognized the importance of unifying customer data to obtain business insights, customer data platforms that consolidate and activate known customer information have become ubiquito...

How Snowflake Powers Your Personalisation Initiative

How Snowflake Powers Your Personalisation Initiative

Research Desk Jul 01, 2020

Personalisation is critical to the success of marketing campaigns and with a modern cloud data platform, achieving personalisation in near-real time and at scale is finally possible. This white pap...

Master Your Role as CM(I)O

Master Your Role as CM(I)O

Research Desk Jul 01, 2020

Today’s Chief Marketing (Intelligence) Officers are increasingly responsible for driving top-line business results. More than ever, they require deeper customer insights and data-driven strategies t...

Why The Data Driven Marketer Needs A Cloud Data Warehouse

Why The Data Driven Marketer Needs A Cloud Data Warehouse

Research Desk Jul 01, 2020

Marketing uses a lot of data, and “data-driven” marketing is rapidly becoming commonplace. Effectively collecting, preparing, and analyzing a growing pool of information sources can lead to mea...

5 Reasons B2C Marketers Should Care About Their Data Platform

5 Reasons B2C Marketers Should Care About Their Data Platform

Research Desk Jul 01, 2020

B2C marketers are well aware of the power of data to personalize content, experiences, and offers to individual customers, and to optimize media and channel mix decision-making. But data silos—the p...

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