Search Results for: Marketing

Should You Build or Buy Your Revenue Operations Tech Stack?

Should You Build or Buy Your Revenue Operations Tech Stack?

Research Desk May 19, 2020

It’s a question as old as software itself: should you build your own solution, or buy from a vendor? If you buy the wrong software, your growth can grind to a halt. When it comes to Revenue Operatio...

Webinar: AI and automation in the cloud with Experian

Webinar: AI and automation in the cloud with Experian

Research Desk May 15, 2020

Presenter: Jonathan Hayes, VP Global IT Service Excellence, Experian Jonathan will be joined by Dave Anderson, SVP Marketing at Dynatrace, to discuss the digital transformation journey Experian has e...

The CIO & The CMO: Transformation in the C-Suite

The CIO & The CMO: Transformation in the C-Suite

Research Desk May 14, 2020

It’s the era of Pervasive Data Intelligence, a time when data is becoming more dynamic and transformative than ever before. Two imperative business disciplines are at the front of this digital trans...

Twitter Might Launch a Separate ‘Retweets With Comments’ Counter Soon

Twitter Might Launch a Separate ‘Retweets With Comments’ Counter Soon

Insights Desk May 14, 2020

Twitter is testing a new feature that will bring a slight change in the display of the social media platform. It will show retweets with comments in a separate column or bar along with the current ret...

Flexing Your ABS: The Ultimate Guide to Account-Based Sales

Flexing Your ABS: The Ultimate Guide to Account-Based Sales

Research Desk May 13, 2020

To succeed in today’s B2B industry, it’s important to align your sales strategies to today’s B2B sales and buyer expectations for personalization. In fact, according to Accenture Interactive, �...

Aligning Towards Revenue Efficiency

Aligning Towards Revenue Efficiency

Research Desk May 13, 2020

The True North of Every Sales and Marketing Leader Revenue Efficiency isn't an abstract term, it's a practical (and achievable) goal for every sales and marketing leader. But with so many variables...

B2B and B2C Companies Face Similar Hurdles With Complex Buyer Journeys

B2B and B2C Companies Face Similar Hurdles With Complex Buyer Journeys

Research Desk May 13, 2020

As the walls between our personal and professional lives continue to crumble, many of the characteristics that traditionally separated B2C consumers from B2B buyers are now migrating across those arti...

Jumpstart Your Revenue Growth

Jumpstart Your Revenue Growth

Research Desk May 13, 2020

Businesses are 67% better at closing deals when their marketing and sales teams are aligned. With six simple steps from Marketo Engage, you too can increase revenue, improve teamwork across department...

Why Sales Enablement is Not Just Another Passing Trend

Why Sales Enablement is Not Just Another Passing Trend

Insights Desk May 13, 2020

As we embark on a journey of strategizing for greater revenues in these Coronavirus times, it is important to review the least important considered cog in the wheel—Sales Enablement. I have alway...

Indian Productivity Giant Zoho Leads the Way by Avoiding the Cookies Trap

Indian Productivity Giant Zoho Leads the Way by Avoiding the Cookies Trap

Insights Desk May 08, 2020

Zoho’s Chief Strategy Officer, Vijay Sundaram, has decided to ban third-party cookies. The idea behind banning cookies collection is business growth should not come at the cost of the customer’s p...

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