Search Results for: Marketing

Customer Data Platforms to Achieve Omnichannel Success

Customer Data Platforms to Achieve Omnichannel Success

Insights Desk Oct 01, 2024

Highlights: Effective implementation of a CDP involves understanding your data, integrating it seamlessly, and utilizing it efficiently across different departments. With organized data and un...

Optimizing Inbound vs. Outbound Lead Generation for ROI Suitability

Optimizing Inbound vs. Outbound Lead Generation for ROI Suitability

Insights Desk Sep 30, 2024

Highlights: Accurately forecasting the ROI of inbound and outbound leads can be challenging, as both require an investment of time and money to attract and manage. Market dynamics and consumer...

Secure Sensitive Data with Privileged Access Management

Insights Desk Sep 30, 2024

Highlights: PAM grants select users elevated access to critical resources, revoking it once tasks are completed. PAM solutions reduce the need for users to remember multiple passwords, enablin...

Airtable Inc. Expands AI Investments with New Tools

Airtable Inc. Expands AI Investments with New Tools

Insights Desk Sep 27, 2024

Highlights: Airtable states that its new tools aim to strike the right balance between application standardization and customization. The newly unveiled products feature the App Library, a too...

Unlocking the Power of Product Qualified Leads: A Strategic Guide for B2B Growth

Unlocking the Power of Product Qualified Leads: A Strategic Guide for B2B Growth

Insights Desk Sep 25, 2024

Highlights: By targeting PQLs, your sales team can streamline their efforts, shortening sales cycles, improving conversion rates, and lowering customer acquisition costs. In marketing’s case...

Customer Centricity: Strategic Imperative for B2B Success

Customer Centricity: Strategic Imperative for B2B Success

Insights Desk Sep 23, 2024

Highlights: A customer-centric approach revolves around placing the customer at the heart of every business decision. Involving customers in product development is like gaining a team of advis...

The Organisation of the Future

The Organisation of the Future

Research Desk Sep 20, 2024

For many years, organisations have strived to deliver highly personalised and relevant experiences in hopes of creating happier customers. While it makes a lot of sense in theory, operationally, it ha...

Mitel’s New Framework Simplifies Hybrid Unified Communications

Mitel’s New Framework Simplifies Hybrid Unified Communications

Insights Desk Sep 20, 2024

Highlights: Mitel’s Common Communications Framework represents the next stage in the evolution of its hybrid unified communications (UC) portfolio. Mitel offers a platform that integrates wi...

Leveraging Vertical SaaS for Result-based Business Solutions

Leveraging Vertical SaaS for Result-based Business Solutions

Insights Desk Sep 19, 2024

Highlights: Vertical SaaS provides an all-encompassing solution, removing the need for customers to juggle multiple separate tools. The result is a more streamlined workflow and improved efficien...

SPIN Selling Elevates B2B Sales Strategy with Targeted Questioning

SPIN Selling Elevates B2B Sales Strategy with Targeted Questioning

Insights Desk Sep 16, 2024

Highlights: The SPIN selling methodology uses four stages of targeted questions to guide the sales process, helping prospects identify their need for a solution. This approach can increase close ...

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