Search Results for: Marketing

Boosting ROI with Effective B2B Marketing Attribution

Boosting ROI with Effective B2B Marketing Attribution

Insights Desk May 13, 2023

Highlights: With the help of B2B marketing attribution, you can track the channel’s performance and understand what actually drives the business. Attribution recognizes the messages and chan...

Promising Content Marketing Trends for 2023

Promising Content Marketing Trends for 2023

Insights Desk May 08, 2023

Highlights: Businesses can build a community of followers that frequently interact with their brand on social media and other platforms by producing intriguing content. It is anticipated that ...

5 Best Examples of Omnichannel Marketing

5 Best Examples of Omnichannel Marketing

Research Desk Apr 11, 2023

While it’s clear that an omnichannel commerce strategy is important for driving e-commerce success, it’s not always easy to know how to get started, especially when it comes to omnichannel marketi...

Marketing Operations: A Data-Driven Activation Guide and Category Report

Marketing Operations: A Data-Driven Activation Guide and Category Report

Research Desk Mar 01, 2023

With Marketing Tools seeing the greatest spiking intent in both NAM (466,740 actively search businesses) and EMEA (46,129), what other topics are Marketing Ops professionals currently interested in? W...

Netskope Raises $401M for Platform Development and Marketing

Netskope Raises $401M for Platform Development and Marketing

Insights Desk Jan 06, 2023

Highlights: Cloud security company Netskope Inc. announced that it has secured USD 401 million in convertible notes to enhance platform development and go-to-market efforts. Netskope has expan...

How Machine Learning Can Enhance Your Digital Marketing?

How Machine Learning Can Enhance Your Digital Marketing?

Insights Desk Dec 28, 2022

Highlights: Businesses scramble to incorporate machine intelligence into their marketing strategy to gain a competitive edge. Machine learning speeds up and adapts marketing processes, but it’s...

Steering Customer-centric Marketing Strategies in a World Where Privacy Comes First

Steering Customer-centric Marketing Strategies in a World Where Privacy Comes First

Insights Desk Nov 24, 2022

Highlights: Government rules have begun to impose restrictions on the utilization of customer data. A new data-driven marketing approach should be strongly considered. A solid relationship built...

On-Demand Demo: Airtable for Marketing Teams

On-Demand Demo: Airtable for Marketing Teams

Research Desk Nov 19, 2022

Watch the demo to see how leading organizations like Netflix, Shopify, and Amazon transform work with Airtable. We walk through how teams democratize information accessibility with a single source of ...

Marketing Campaign Planning Best Practices Webinar

Marketing Campaign Planning Best Practices Webinar

Research Desk Nov 19, 2022

In this webinar, you’ll learn best practices for campaign planning, including how to integrate cross-team plans and connect work at every level (goals, campaigns, activities)....

Top Reasons to Consider Marketing Automation

Top Reasons to Consider Marketing Automation

Insights Desk Nov 02, 2022

Highlights: According to Statista, the top three benefits of marketing automation, as ranked by sales and marketing professionals and executives, are as follows: time savings on repetitive work (...

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