Search Results for: Marketing

The Customer Value of Marketing Automation

The Customer Value of Marketing Automation

Research Desk Jul 01, 2021

If you’re ready to modernize your marketing, it may be time to invest in marketing automation. The right marketing automation tools can help you transform your marketing function and make rapid�...

IDC Analyst Connection: Building a Better Future for Manufacturing Through Marketing Automation

IDC Analyst Connection: Building a Better Future for Manufacturing Through Marketing Automation

Research Desk Jul 01, 2021

As customer expectations evolve and digital marketing becomes the status quo, manufacturing organizations are having to reprioritize their digital innovation strategies. In the IDC Analyst Connecti...

Automate Healthcare Marketing: Right Message, Right Customer, Right Time

Automate Healthcare Marketing: Right Message, Right Customer, Right Time

Research Desk Jul 01, 2021

Every business strives for efficiency, but in the healthcare sector, there is a prevalent need for efficient customer communication that is also quick, transparent, and personal. This is where a ma...

Healthcare Marketing in a Digital World–it’s Personal.

Healthcare Marketing in a Digital World–it’s Personal.

Research Desk Jul 01, 2021

In a modern digital world, healthcare customers have come to expect the same differentiated, pertinent conversations with their providers that they have with online retailers, travel companies, and ot...

Stop Being Trapped By A Legacy Marketing Service Provider

Stop Being Trapped By A Legacy Marketing Service Provider

Research Desk Jun 15, 2021

Learn how Acquia eliminates lengthy MSP data cycles with self-service access to data at your fingertips. Is your data locked away by a legacy marketing agency? Historically, marketers have over-rel...

IoT Marketing Reveals the Winners of Green, Lean, Machine2Machine Contest

IoT Marketing Reveals the Winners of Green, Lean, Machine2Machine Contest

Insights Desk May 24, 2021

IoT Marketing, an integrated marketing firm, recently hosted the “Going Green with IoT” edition of Industry Insights Webinars. The contest was an effort to promote sustainable and efficient IoT...

Kraus Marketing Delivers 5 Prong Strategic Approach for Digital Marketing

Kraus Marketing Delivers 5 Prong Strategic Approach for Digital Marketing

Insights Desk Apr 27, 2021

Kraus Marketing, a leading branding, web design, and digital marketing company based out of Tampa, Florida, recently broke the news about discovering the code to running successful campaigns with the ...

How CMOs Are Proving the ROI of Marketing Automation

How CMOs Are Proving the ROI of Marketing Automation

Research Desk Apr 24, 2021

Marketing automation lets you do more with less, target your campaigns, and analyze your data to continually improve. But getting stakeholder buy-in can be a challenge. Download our guide, How CMOs...

CMOs Guide to B2B Marketing Attribution

CMOs Guide to B2B Marketing Attribution

Research Desk Apr 24, 2021

The traditional marketer focuses on tracking activities like lead form captures, email opens, and links clicked. The modern marketer knows that return on investment (ROI)-based measurement is what pro...

Bulk Up Your Business Case for Marketing Automation

Bulk Up Your Business Case for Marketing Automation

Research Desk Apr 24, 2021

The benefits of marketing automation have only increased. Innovative, digitally-savvy leaders know that marketing automation makes it possible for businesses to scale their best marketing practices. A...

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