Search Results for: Sales

CMOs Guide to B2B Marketing Attribution

CMOs Guide to B2B Marketing Attribution

Research Desk Apr 24, 2021

The traditional marketer focuses on tracking activities like lead form captures, email opens, and links clicked. The modern marketer knows that return on investment (ROI)-based measurement is what pro...

The Definitive Guide to Marketing Metrics and Analytics PAI

The Definitive Guide to Marketing Metrics and Analytics PAI

Research Desk Apr 24, 2021

How marketing metrics and analytics can benefit you The role of marketing is constantly evolving, and more than ever, marketing has to prove its impact on the success of the business. With increa...

The Definitive Guide to Marketing Automation MPG

The Definitive Guide to Marketing Automation MPG

Research Desk Apr 24, 2021

How can marketing automation benefit you? Marketing automation allows businesses to save time and money, measure and optimize marketing investments, and grow revenue faster. According to our benchm...

How PointerBP found relief from maintenance in new partnership

How PointerBP found relief from maintenance in new partnership

Research Desk Apr 23, 2021

Pointer Brand Protection was founded in 2008 by three friends hired by a local law firm to scan an online marketplace for counterfeits. The team manually sifted through thousands of product listings ...

IBM’s Managed Infrastructure Spin-off Will Be Named Kyndryl

IBM’s Managed Infrastructure Spin-off Will Be Named Kyndryl

Insights Desk Apr 22, 2021

IBM reveals that Kyndryl will be the name of the new, independent company created after the separation of its Managed Infrastructure Services business. The separation nuances will get completed by the...

SmartBear Incorporates TestComplete with BitBar for ERP, Mobile Apps

SmartBear Incorporates TestComplete with BitBar for ERP, Mobile Apps

Insights Desk Apr 22, 2021

Highlight: With the integration of TestComplete and BitBar, SmartBear delivers the industry’s broadest capabilities to help consumers automate testing for SAP, Salesforce, and Oracle EBS. Sm...

Alkira Joins Forces with Microsoft to Transform Cloud Networking Journey

Alkira Joins Forces with Microsoft to Transform Cloud Networking Journey

Insights Desk Apr 22, 2021

Highlights: Alkira and Microsoft to transform the cloud networking journey of consumers to Microsoft Azure. Microsoft offers growth partnerships and strong support to the selected group of sta...

Invoice2go Boasts Two Acquisitions in Lead Generation, CRM Domains

Invoice2go Boasts Two Acquisitions in Lead Generation, CRM Domains

Insights Desk Apr 22, 2021

Invoice2go, a platform that focuses on streamlining the confidential tasks of owning a small business, recently broke the news of acquiring Booklaunch and Betterlance. With the integration and impleme...

How to Select and Deploy a Cloud-Based ERP without losing your mind (or job)!

How to Select and Deploy a Cloud-Based ERP without losing your mind (or job)!

Research Desk Apr 21, 2021

Join our Experts in ERP and change management who will share their best practices on how to choose and deploy an ERP system to maximize your investment. Plus, they outline steps you can take to impro...

Machine Learning Playbook for Business Success

Machine Learning Playbook for Business Success

Research Desk Apr 20, 2021

Machine Learning Playbook for Business Success Machine learning is quickly becoming a fundamental building block of business operations, providing real impact such as improved processes, ...

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