Search Results for: advertising

IBM’s New Open-source Toolkit to Help Mitigate Bias in Advertisements

IBM’s New Open-source Toolkit to Help Mitigate Bias in Advertisements

Insights Desk Jun 23, 2022

Highlights: Planned bias detection and mitigation could assist companies, governments, and non-profit organizations gain more from their ad expenses across various groups. IBM launched AI Fai...

Web 3.0 and the Future of the Internet Technology

Web 3.0 and the Future of the Internet Technology

Insights Desk May 30, 2022

The Internet has become a critical component of modern life. In fact, we cannot even imagine a life without the Internet, more so since the global pandemic hit the world and forced most of us to move ...

InfoSum and Trade Desk Come Together To Power Advertisers First-party Data with UID 2.0

InfoSum and Trade Desk Come Together To Power Advertisers First-party Data with UID 2.0

Insights Desk Apr 29, 2022

Highlights – The integration marks a step forward in a shared commitment to providing privacy-centric data interoperability. This partnership aims to deliver immediate and tangible benefits ...

How to Evolve to Brand Suitability with True Context

Research Desk Apr 13, 2022

Brand safety and suitability rank high on every marketer’s list of needs for their advertising campaigns. But not all approaches are the same, nor are they adequate. Read our guide to learn: ...

Activation Playbook

Activation Playbook

Research Desk Apr 13, 2022

Learn answers to your burning questions about your data-driven campaigns, whether it concerns your audience, context, measurement, and data. Gain insights into advertising for various industries, incl...

Meta’s New Feature will Allow Creators to Sell Virtual Items

Meta’s New Feature will Allow Creators to Sell Virtual Items

Insights Desk Apr 12, 2022

Highlights – After app store fees, Horizon Worlds will take a 25% cut of any sale. Horizon world will be soon available on mobile phones and possibly on gaming consoles tool as well. Meta...

How to Measure Consumer Attention

How to Measure Consumer Attention

Research Desk Apr 11, 2022

Gaining a comprehensive understanding of performance helps marketers build a strong, results-driven digital advertising strategy. While baseline ad verification metrics are essential building blocks f...

Protect Your Ad Spend From Invalid Traffic

Protect Your Ad Spend From Invalid Traffic

Research Desk Apr 11, 2022

Invalid traffic (IVT) is endemic in online advertising and inflates an advertiser’s budget with ad clicks or impressions that a valid user never saw. While the growth and sophistication...

Brand Safety, Suitability, and Responsible Media

Research Desk Apr 11, 2022

Learn how these three principles—brand safety, suitability, and responsible media—fortify one another to build true advertising confidence. By taking an integrated approach to brand safety, you ca...

Google to Test New Privacy Sandbox Setting in Chrome

Google to Test New Privacy Sandbox Setting in Chrome

Insights Desk Apr 01, 2022

Highlights – Developers can begin testing code for Topics, FLEDGE, and Attribution Reporting in the Canary Chrome beta today itself. Origin trials will first let Google test experi...

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