Search Results for: advertising

3 Keys For Consistent Marketing in 2020

3 Keys For Consistent Marketing in 2020

Research Desk Nov 20, 2019

You might think advertising only during peak seasons is enough, but research shows otherwise. Here are three ways that consistency pays off and can produce a better return on your investment. Consi...

2020 TV & Media Trends

2020 TV & Media Trends

Research Desk Nov 20, 2019

And so begins the ‘20s of the new millennium.From trends in social media engagement and the proliferation of 5G, to the rise of smartphone usage and DIY TV advertising, 2020 is set to kick off a dec...

The Seven Deadly Sins of IT Security

The Seven Deadly Sins of IT Security

Insights Desk Nov 15, 2019

Any IT Security professional worth their salt will always tell you that a solid defense is built on layers of technology, policy, compliance, and practice. So how confident are you about your cyberse...

Stop Fixing Your Media Analytics: Keys to Implementing Automated Data Governance

Stop Fixing Your Media Analytics: Keys to Implementing Automated Data Governance

Research Desk Oct 17, 2019

Despite the growing importance of digital media, many organizations effectively track 40 to 60 percent of their digital media spend. The gap is caused by manual processes, which make it hard to ensure...

How Artificial Intelligence is Transforming the World of Sales & Marketing?

How Artificial Intelligence is Transforming the World of Sales & Marketing?

Insights Desk Jul 30, 2019

Artificial Intelligence (AI) enables marketers to understand the sales cycle along with correlating the already set strategies and spending to sales results. AI-driven insights are all set to assist t...

7 Best Practices for Selling on E-Commerce Marketplaces

7 Best Practices for Selling on E-Commerce Marketplaces

Research Desk Jul 16, 2019

To sell more online, you must have a marketplace presence. Of course, you already know this. What you may not be aware of is the immense array of opportunities that can be leveraged to dominate the...

How Persistent Memory Could Answer Your Application Requirements?

How Persistent Memory Could Answer Your Application Requirements?

Insights Desk Jun 12, 2019

For all the data center operators who are waiting apprehensively for the semiconductor vendors who had promised a fast and cost-effective memory technology. After waiting for many years, and looking a...

The Guide to Buying Location Data for Marketers

The Guide to Buying Location Data for Marketers

Research Desk Jun 05, 2019

Audience segmentation is key to any marketing strategy. Without it, a brand is flying blind – wasting spend and resources. However, the good news is that increasingly sophisticated technology makes ...

Double Take

Double Take

Research Desk Jun 05, 2019

An array of location-centric innovations is transforming the advertising and marketing landscape. With technologies now moving beyond simple ‘location’, advertisers can begin to access a more nuan...

The Marketers’ Guide to Buying Location Data

The Marketers’ Guide to Buying Location Data

Research Desk Mar 21, 2019

Audience segmentation is key to any marketing strategy. Without it, a brand is flying blind – wasting spend and resources. However, the good news is that increasingly sophisticated technology makes ...

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