Search Results for: advertising

Google Launches AI-backed Advertisement Placement Tools

Google Launches AI-backed Advertisement Placement Tools

Insights Desk Jun 15, 2023

Highlights: Google has previously released AI tools for advertising, but this new launch is the first time it assists brands in achieving precise objectives for their commercials. According to...

Ad Management Software – Significance and Advantages

Ad Management Software – Significance and Advantages

Insights Desk Jun 10, 2023

Highlights: Ad management software includes tools for designing ads, options for targeting and segmenting audiences, control of budgets and bids, as well as analytic and reporting capabilities. ...

Google Releases New Tools to Aid Brands in Leveraging Generative AI

Google Releases New Tools to Aid Brands in Leveraging Generative AI

Insights Desk May 24, 2023

Highlights: According to Google, its recently released AI tools will create ad copy and tailor it to specific users. Google will also improve Performance Max, a current AI-powered advertising ...

Predictive Analytics: Revolutionizing Business Strategy for Tomorrow

Predictive Analytics: Revolutionizing Business Strategy for Tomorrow

Insights Desk May 23, 2023

Highlights: Predictive analytics uses regression, time-series, decision tree, and clustering analysis. These methods can help companies find patterns in massive datasets, forecast accurately, and...

Mastering the Art of B2B Marketing: Effective Strategies for Business Growth

Mastering the Art of B2B Marketing: Effective Strategies for Business Growth

Research Desk May 23, 2023

Highlights: To capitalize on the highest-ROI trends for 2023, a solid marketing strategy is essential. B2B marketing is dissected into three-tiered funnel – top, middle and bottom funnel. ...

Harness the Power of Internet of Things for Your Business

Harness the Power of Internet of Things for Your Business

Insights Desk May 21, 2023

Highlights: By identifying new product opportunities, providing superior goods and services, and utilizing IoT technology, B2B marketers can maintain a competitive edge. IoT technology can be ...

Innovative B2B Marketing Strategies: Moving Beyond Conventional Approaches

Innovative B2B Marketing Strategies: Moving Beyond Conventional Approaches

Insights Desk May 20, 2023

Highlights: B2B marketing frequently uses targeted campaigns that focus on specific markets, industries, or internal decision-makers Other businesses or organizations are typically the primary...

AR and VR – Elevating the Futute of B2B

AR and VR – Elevating the Futute of B2B

Insights Desk May 20, 2023

Highlights: By providing sales reps with AR-powered tools, they can better explain complex products and services to customers, which can help to close deals faster. AR and VR can enhance custo...

Report: Snowflake is Negotiating the Acquisition of AI Search Firm Neeva

Report: Snowflake is Negotiating the Acquisition of AI Search Firm Neeva

Insights Desk May 19, 2023

Highlights: The Information’s latest report quotes insiders. Neeva’s technology might help Snowflake create AI-powered search capabilities to help customers find information in internal docum...

The Moral Compass: Exploring the Ethics of AI-Generated Content

The Moral Compass: Exploring the Ethics of AI-Generated Content

Insights Desk May 17, 2023

Highlights: While AI-generated content offers numerous benefits, it also raises ethical concerns. Issues such as copyright infringement, misinformation, bias, and the potential impact on employme...

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