Search Results for: marketing goals

7 Trendiest AI Marketing Campaigns Igniting Commerce Businesses in 2024

7 Trendiest AI Marketing Campaigns Igniting Commerce Businesses in 2024

Insights Desk Jan 02, 2024

Highlights: AI algorithms streamline the identification of high-value customers by analyzing their characteristics and behaviors, revealing strong purchase intent. AI algorithms streamline the...

The Art of Prompt Engineering in General & Marketing in Particular

The Art of Prompt Engineering in General & Marketing in Particular

Insights Desk Dec 12, 2023

Highlights: While prompt engineering is a recent field, it intricately connects with the broader historical context of natural language processing (NLP) and machine learning. It has become piv...

B2B Content Syndication Marketing: Strategies for Modern Marketing

B2B Content Syndication Marketing: Strategies for Modern Marketing

Insights Desk Dec 07, 2023

Highlights: Integrating intent data signals like search data, firmographic data, engagement data, and technographic data refine your target audience. For a paid syndication endeavor, meticulou...

Innovative B2B Marketing Strategies: Moving Beyond Conventional Approaches

Innovative B2B Marketing Strategies: Moving Beyond Conventional Approaches

Insights Desk May 20, 2023

Highlights: B2B marketing frequently uses targeted campaigns that focus on specific markets, industries, or internal decision-makers Other businesses or organizations are typically the primary...

Incorporating Data Analytics into Your Marketing Strategy

Incorporating Data Analytics into Your Marketing Strategy

Insights Desk May 17, 2023

Highlights: Data analytics in marketing refers to using data and statistical methods to extract insights and improve decision-making related to marketing activities. According to Forrester Con...

Boosting ROI with Effective B2B Marketing Attribution

Boosting ROI with Effective B2B Marketing Attribution

Insights Desk May 13, 2023

Highlights: With the help of B2B marketing attribution, you can track the channel’s performance and understand what actually drives the business. Attribution recognizes the messages and chan...

Marketing Campaign Planning Best Practices Webinar

Marketing Campaign Planning Best Practices Webinar

Research Desk Nov 19, 2022

In this webinar, you’ll learn best practices for campaign planning, including how to integrate cross-team plans and connect work at every level (goals, campaigns, activities)....

Iterable Optimizes AI for Hyper-personalized Marketing

Iterable Optimizes AI for Hyper-personalized Marketing

Insights Desk Aug 11, 2022

Highlights – The new platform will finally be unveiled at the company’s Activate Summit North America in September. With its predictive objective capabilities, brands may set goals specifi...

The Definitive Guide to Marketing Automation MPG

The Definitive Guide to Marketing Automation MPG

Research Desk Apr 24, 2021

How can marketing automation benefit you? Marketing automation allows businesses to save time and money, measure and optimize marketing investments, and grow revenue faster. According to our benchm...

Agile Marketing Transformation: Why It’s Key to Your Success

Agile Marketing Transformation: Why It’s Key to Your Success

Research Desk Feb 12, 2021

Between the global pandemic and dramatic shifts in consumer confidence, there has never been a greater need for agility in business. And this on top of an already tenuous marketing landscape—with...

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