Search Results for: sales leader

Digital Transformation in B2B: How Technology Is Driving Innovation and Change

Digital Transformation in B2B: How Technology Is Driving Innovation and Change

Insights Desk Jun 19, 2023

Highlights: Only 3% of global B2B e-commerce sales are made in Europe, which is one of the most startling B2B statistics. The needs of B2B customers are very different from those of more conve...

Revolutionary Supply Chain Shifts: Anticipating Prominent Trends in 2023

Revolutionary Supply Chain Shifts: Anticipating Prominent Trends in 2023

Insights Desk May 28, 2023

Highlights: The increased integration of artificial intelligence and automation will significantly optimize operations and streamline supply chain management. To thrive in this dynamic environ...

Mastering the Art of B2B Marketing: Effective Strategies for Business Growth

Mastering the Art of B2B Marketing: Effective Strategies for Business Growth

Research Desk May 23, 2023

Highlights: To capitalize on the highest-ROI trends for 2023, a solid marketing strategy is essential. B2B marketing is dissected into three-tiered funnel – top, middle and bottom funnel. ...

Siloed Security – A Modern Security Threat

Siloed Security – A Modern Security Threat

Insights Desk May 21, 2023

Highlights: The rapid pace of threat evolution means that siloed security solutions implemented as recently as five years ago may already be obsolete. Security leaders must urge the vendor com...

Innovative B2B Marketing Strategies: Moving Beyond Conventional Approaches

Innovative B2B Marketing Strategies: Moving Beyond Conventional Approaches

Insights Desk May 20, 2023

Highlights: B2B marketing frequently uses targeted campaigns that focus on specific markets, industries, or internal decision-makers Other businesses or organizations are typically the primary...

What Data Poisoning Is and How It Affects Machine Learning Algorithms

What Data Poisoning Is and How It Affects Machine Learning Algorithms

Insights Desk May 19, 2023

Highlights: A system that uses machine learning to find network anomalies that could be signs of suspicious activity could be the target in a cybersecurity context. A Statista report claims th...

Incorporating Data Analytics into Your Marketing Strategy

Incorporating Data Analytics into Your Marketing Strategy

Insights Desk May 17, 2023

Highlights: Data analytics in marketing refers to using data and statistical methods to extract insights and improve decision-making related to marketing activities. According to Forrester Con...

Role of Big Data Analytics in B2B

Role of Big Data Analytics in B2B

Insights Desk May 10, 2023

Highlights: Big data is changing how a corporation is structured. All firm departments should be integrated and connected in order to fully utilize knowledge and data. Big data analytics in B2...

General B2B Whitepaper Mistakes to Avoid

General B2B Whitepaper Mistakes to Avoid

Insights Desk May 08, 2023

Highlights: To write a successful whitepaper, you must be clear about your audience’s issues, objectives, and requirements. In a sales cycle, you must know every phase of the buyer’s path. ...

The Surprising Facts About Large Language Model in 2023

The Surprising Facts About Large Language Model in 2023

Insights Desk May 08, 2023

Highlights: Large language models (LLMs) are deep learning models that can perform various tasks such as summarizing, recognizing, predicting, translating, and generating text, images, speech, an...

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