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People-Powered: Innovating The Back Office As An Engine For The Business Growth

People-Powered: Innovating The Back Office As An Engine For The Business Growth

Published By: Research Desk Released: Jul 29, 2020

Mary O’Hara, chief human resource officer and senior vice president of internal communications at Blue Shield of California, thinks it’s crucial for organizations to formulate what she calls a “people…

AI in Human Resources

AI in Human Resources

Published By: Research Desk Released: Jul 29, 2020

Artificial Intelligence Is Winning More Hearts and Minds in the Workplace 50% of workers are currently using some form of AI at work, compared to 32% last year, with workers…

4 REASONS Inclusion and Belonging Remain Timeless Priorities for High-Performance Companies

4 REASONS Inclusion and Belonging Remain Timeless Priorities for High-Performance Companie...

Published By: Research Desk Released: Jul 29, 2020

No organization can predict or control the ups and downs of the economic landscape in which it operates. And yet, at some point, every business makes the brave decision to…

The Impact of Direct Dials on Sales Productivity

The Impact of Direct Dials on Sales Productivity

Published By: Research Desk Released: Jul 29, 2020

Here’s the scenario: you’re hitting the phones, you’re deep into your sales workflow, but yet –you’re missing your quota. Why? Truth be told, not all sales outreach is created equal:…

COLD CALLING TIPS And TRICKS

COLD CALLING TIPS And TRICKS

Published By: Research Desk Released: Jul 29, 2020

In recent years, cold calling has become synonymous with rejection and failure. What was once centric to B2B sales success, is now presumed obsolete by many. In fact, less than…

Best Practices for Marketing Database Cleanse

Best Practices for Marketing Database Cleanse

Published By: Research Desk Released: Jul 29, 2020

In 2019, ZoomInfo commissioned Forrester Research to conduct a thought-leadership paper titled; B2B Sales and Marketing Intelligence Solutions Drive Improved Business Outcomes, to evaluate the state of B2B marketing and…

Five Essential Features of a Prospecting Solution

Five Essential Features of a Prospecting Solution

Published By: Research Desk Released: Jul 29, 2020

As organizations chase new revenue targets, sales leaders should examine technologies to add to their existing technology stack. It is imperative to understand exactly what your team needs to deliver…

Three Mistakes Organizations Make While Developing ABM Programs

Three Mistakes Organizations Make While Developing ABM Programs

Published By: Research Desk Released: Jul 29, 2020

The general idea behind account-based marketing (ABM) is simple: sales and marketing work together to develop an outreach strategy geared toward a specific account. The benefits of ABM are clear,…

2020 Database Strategies & Contact Acquisition Survey Report

2020 Database Strategies & Contact Acquisition Survey Report

Published By: Research Desk Released: Jul 29, 2020

Modern marketing and sales teams are feeling the pressure to deliver seamless, authentic messaging to buyers at every point of their customer journey. As buyer expectations to receive this type…

Oracle Enterprise Performance

Oracle Enterprise Performance

Published By: Research Desk Released: Jul 27, 2020

Everybody talks about making finance processes faster and more streamlined, but what’s the most efficient way to make it happen? Oracle recently surveyed more than 900 finance technology consumers—customers and…

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