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The Future of Higher Ed Enrollment is Data-Driven

The Future of Higher Ed Enrollment is Data-Driven

Published By: Research Desk Released: Jan 15, 2021

In higher education, it’s never been more vital to find new ways to interact with an institution’s entire ecosystem. Even before the pandemic struck, higher ed was already experiencing an…

Making the Jump to a Digital-First Business Strategy: A Marketer’s Guide to Pivoting During COVID

Making the Jump to a Digital-First Business Strategy: A Marketer’s Guide to Pivoting...

Published By: Research Desk Released: Jan 15, 2021

Are you like the many companies shifting focus (and budgets) from acquiring new customers to retaining and cultivating loyalty in existing customers? The adoption of this strategy is driving brands…

The Path Forward: Digital Acceleration

The Path Forward: Digital Acceleration

Published By: Research Desk Released: Oct 22, 2020

The shut-down and subsequent radical reshaping of the economy brought about by COVID-19 have plunged everyone – brands, communities, nations – into an unfamiliar situation marked by profound uncertainty. Before,…

You Know You Need to Personalize, Now What?

You Know You Need to Personalize, Now What?

Published By: Research Desk Released: Sep 18, 2019

How to Take a Crawl-Walk-Run Approach for Personalization Success You’ve seen the numbers. You’ve read the articles. Personalization is top of mind for marketing professionals around the globe, and for…

Modeling ROI for Personalization

Modeling ROI for Personalization

Published By: Research Desk Released: Sep 18, 2019

Personalization, while increasingly important to an organization's success, is not a simple task. Implementing personalization requires a transformation and transformations live or die based on senior stakeholder commitment, governance and…

Insider’s Guide to B2B Personalization

Insider’s Guide to B2B Personalization

Published By: Research Desk Released: Sep 18, 2019

Businesses that succeed with personalization are rewarded with impressive ROI. And while you know that may be true for both B2C and B2B brands – it's not always easy to…

Digital Personalization: Taking an Agile Approach

Digital Personalization: Taking an Agile Approach

Published By: Research Desk Released: Sep 18, 2019

Personalization is not a piece of software, nor is it a feature of one. Successful personalization is a result of people, process and technology, and in that order. Both the…

The State of Personalization Today

The State of Personalization Today

Published By: Research Desk Released: Sep 18, 2019

No matter the industry, every organization wants to deliver a better experience for their customers. In order to address the customer experience challenge, organizations are turning to technology. Personalization tools…

Security And Performance For Our Customers: Why It Matters

Security And Performance For Our Customers: Why It Matters

Published By: Research Desk Released: Sep 18, 2019

A protected customer is a happy customer. Professionals from countless industries — technology, education, pharmaceuticals, financial services — will tell you the same thing: security is critical. It is vital…

Performance and Intelligence: Delivering Digital Experiences at Scale

Performance and Intelligence: Delivering Digital Experiences at Scale

Published By: Research Desk Released: Sep 18, 2019

When you're responsible for managing one or many large digital properties, your primary concerns are usually: Are all your sites up and available? Are they secure? Are they performing as…

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