Whitepaper Sponsored By - Acrolinx | DemandTalk

Watch Your Tone! The Ultimate Guide to Developing Your Company’s Tone of Voice

Watch Your Tone! The Ultimate Guide to Developing Your Company’s Tone of Voice

Published By: Research Desk Released: Apr 23, 2021

Watch Your Tone! takes you step-by-step through the process of developing your tone of voice. It's loaded with practical advice from some of the world's most noted tone of voice…

The Definitive Guide to Content Analytics

The Definitive Guide to Content Analytics

Published By: Research Desk Released: Apr 23, 2021

Content is one of the best business tools at your disposal. When used correctly, it can help you achieve an array of goals — from building brand awareness to generating…

Writing with Feeling A Guide to Emotive Language for More Effective Content

Writing with Feeling A Guide to Emotive Language for More Effective Content

Published By: Research Desk Released: Apr 23, 2021

Content that uses emotive language performs nearly twice as well as purely factual content. And when brands use emotional appeal to create a connection with customers, it separates them from…

Inclusive Language Bring Inclusivity Into Your Content Strategy

Inclusive Language Bring Inclusivity Into Your Content Strategy

Published By: Research Desk Released: Apr 23, 2021

Inclusive language is about more than avoiding offensive words. It aligns your intention with impact. It's a vital component of your brand voice and all enterprise communications to your customers…

The Content Guide to Better Customer Experience

The Content Guide to Better Customer Experience

Published By: Research Desk Released: Apr 23, 2021

Looking to improve your CX? How about starting with your content? Studies show that content has a huge impact on your customers’ experiences with your brand. In our new guide,…

Empathy in the Workplace Humanizing Content for a Better World

Empathy in the Workplace Humanizing Content for a Better World

Published By: Research Desk Released: Apr 23, 2021

In workplace and business communication, empathetic language fosters respect, dignity, and inclusion. But having a basic understanding of empathy and actually putting it to work in your content are two…

Content as an Asset

Content as an Asset

Published By: Research Desk Released: Apr 23, 2021

Content drives your customer experience and creates connections where people can’t. That makes it a major asset to your enterprise. But how can you measure the business value of that…

Our Brands