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Healthcare Marketing in a Digital World–it’s Personal.

Healthcare Marketing in a Digital World–it’s Personal.

Published By: Research Desk Released: Jul 01, 2021

In a modern digital world, healthcare customers have come to expect the same differentiated, pertinent conversations with their providers that they have with online retailers, travel companies, and other specialized…

Do Better with Behavioral Targeting

Do Better with Behavioral Targeting

Published By: Research Desk Released: Jul 01, 2021

Your business needs behavioral targeting — here’s why. Create closer customer connections with behavioral data. Seventy percent of consumers look for brands to automatically adjust content a real-time experience. With…

Benchmarking at a Glance: Who’s Got Your Mail?

Benchmarking at a Glance: Who’s Got Your Mail?

Published By: Research Desk Released: Jul 01, 2021

In simple terms, email deliverability is the likelihood of your email reaching your customer’s inbox instead of a Spam or Promotions folder. But with so many variables that must be…

Thrive in the Face of Change – Eight Digital Document Advancements for Banks and Insurance Companies

Thrive in the Face of Change – Eight Digital Document Advancements for Banks and Ins...

Published By: Research Desk Released: Jun 17, 2021

As banks and insurance companies navigate today's rapidly changing business environment, they are having to reshape and reimagine almost every aspect of their business. Financial services companies are building on…

Empowering Creative Professionals Through Integrated Tools

Empowering Creative Professionals Through Integrated Tools

Published By: Research Desk Released: Jun 11, 2021

A commissioned study conducted by Forrester Consulting on behalf of Adobe involving more than 470 creative professionals from around the world found teams’ collaborative needs are evolving faster than their…

Adobe Connect—The Solution for a Secure and Virtual Platform

Adobe Connect—The Solution for a Secure and Virtual Platform

Published By: Research Desk Released: Jun 08, 2021

In the wake of the COVID-19 pandemic, Congress must look to virtual platforms to support the continuity of government at a member, committee, and staff level. To achieve that goal,…

The Road to CMO

The Road to CMO

Published By: Research Desk Released: Apr 24, 2021

The Road to CMO, a Marketo series, provides an in-depth look at the changing role of the CMO, career advice from experienced marketing leaders, and a peek at the future…

How CMOs Are Proving the ROI of Marketing Automation

How CMOs Are Proving the ROI of Marketing Automation

Published By: Research Desk Released: Apr 24, 2021

Marketing automation lets you do more with less, target your campaigns, and analyze your data to continually improve. But getting stakeholder buy-in can be a challenge. Download our guide, How…

CMOs Guide to B2B Marketing Attribution

CMOs Guide to B2B Marketing Attribution

Published By: Research Desk Released: Apr 24, 2021

The traditional marketer focuses on tracking activities like lead form captures, email opens, and links clicked. The modern marketer knows that return on investment (ROI)-based measurement is what proves impact…

Bulk Up Your Business Case for Marketing Automation

Bulk Up Your Business Case for Marketing Automation

Published By: Research Desk Released: Apr 24, 2021

The benefits of marketing automation have only increased. Innovative, digitally-savvy leaders know that marketing automation makes it possible for businesses to scale their best marketing practices. And it’s crucial to…

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