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Make a DAM your company’s best asset

Make a DAM your company’s best asset

Published By: Research Desk Released: Jan 15, 2021

Content has never been more business critical, yet most companies don’t do enough to manage and optimize their assets. With a digital asset management system (DAM), you can take a…

Put your campaigns front and center. Literally.

Put your campaigns front and center. Literally.

Published By: Research Desk Released: Jan 15, 2021

Even though customer journeys aren’t always linear, they follow a logical flow. But when systems are fragmented, campaigns can’t stay in lockstep with customers. By bringing all of your campaigns…

Personalization starts with a solid foundation.

Personalization starts with a solid foundation.

Published By: Research Desk Released: Jan 15, 2021

Customers crave a sense of personal connection — especially as daily interactions become more digital. Start with the basics by reading our new book, Delivering Personalized Content For Dummies. You’ll…

Our six lessons learned as we reinvented normal.

Our six lessons learned as we reinvented normal.

Published By: Research Desk Released: Jan 15, 2021

2020 hasn’t gone how anyone might have guessed. But when your business has made a digital transformation, you can pivot swiftly and decisively. We’ve put together a guide, The Reinvention…

Two Key Priorities Accelerating Higher Ed Marketing

Two Key Priorities Accelerating Higher Ed Marketing

Published By: Research Desk Released: Dec 12, 2020

Higher-ed marketers are spread thin, and the industry as a whole is undergoing significant changes in the way it communicates with prospective students. University decision-makers thus face many challenges—ranging from…

How Manufacturers Can Leverage Digital Transformation to Strengthen Relationships with Supply Chain Partners and Consumers

How Manufacturers Can Leverage Digital Transformation to Strengthen Relationships with Sup...

Published By: Research Desk Released: Dec 11, 2020

With heightened pressure to prove ROI, manufacturing marketing teams must embrace changes in how they market to new audience segments to increase efficiency and build stronger relationships with distributors, dealers…

Forms Digitization and Modernization: Incorporating WCAG Compliance into Your Redesign

Forms Digitization and Modernization: Incorporating WCAG Compliance into Your Redesign

Published By: Research Desk Released: Dec 03, 2020

For firms focusing on digital transformation, customer-facing forms are an area that got a lot of lip service but little true attention. But COVID-19 highlighted the problems with the document-…

State of Creativity 2020

State of Creativity 2020

Published By: Research Desk Released: Nov 26, 2020

How a global pandemic and cultural movements are impacting the creative industry. Get a global pulse on how 600 creatives from around the world are rising to the challenges of…

The Great DAM Renaissance: From Storing Assets to Building Experiences

The Great DAM Renaissance: From Storing Assets to Building Experiences

Published By: Research Desk Released: Nov 23, 2020

Content has never been more business critical, yet most companies don’t do enough to manage and optimize their assets. With a digital asset management system (DAM), you can take a…

Experience Essentials: Orchestrate, Measure, and Master Cross-Channel Success

Experience Essentials: Orchestrate, Measure, and Master Cross-Channel Success

Published By: Research Desk Released: Nov 23, 2020

Even though customer journeys aren’t always linear, they follow a logical flow. But when systems are fragmented, campaigns can’t stay in lockstep with customers. By bringing all of your campaigns…

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