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State of Digital Advertising

State of Digital Advertising

Published By: Research Desk Released: Jan 03, 2019

As digital advertising channels and challenges increase, it’s more important than ever to connect to customers in a way that’s timely, personal, and relevant. Start with The State of Digital…

Adobe Experience Counts

Adobe Experience Counts

Published By: Research Desk Released: Nov 14, 2018

Data-driven, personalized, and connected experiences are key to building loyalty, and ultimately, building your bottom line. And when you consistently deliver impressive experiences, you'll become a go-to brand for your…

Art of Integration

Art of Integration

Published By: Research Desk Released: Nov 14, 2018

Blend online and offline data to create a vibrant marketing world. Learn how to deliver uniquely experiences customers expect and to delight them with the ones they didn't see coming.

Create the Change Building a Creative Process for the Modern World

Create the Change Building a Creative Process for the Modern World

Published By: Research Desk Released: Nov 14, 2018

There's a lot of pressure on creatives today. Customers have an average of six devices, and expect a nonstop flow of content that's always personalized and relevant. It's challenging, but…

Email comes of age

Email comes of age

Published By: Research Desk Released: Nov 14, 2018

Download our Email Comes of Age guide so you can make every conversation engaging including awkward ones. You'll learn how to transition from pushing products to pushing the customer's…

5 Ways to Boost Your Security Teams Impact _ eBook

5 Ways to Boost Your Security Teams Impact _ eBook

Published By: Research Desk Released: Nov 14, 2018

If your security team is like legions of others, then it's drowning in a sea of security data: Too many alerts to investigate, too many patches and updates to deploy,…

Architecting for HIPAA Security and Compliance on Amazon Web Services

Architecting for HIPAA Security and Compliance on Amazon Web Services

Published By: Research Desk Released: Nov 14, 2018

This paper briefly outlines how companies can use Amazon Web Services (AWS) to create HIPAA (Health Insurance Portability and Accountability Act)-compliant applications. We will focus on the HIPAA Privacy and…

IDC Spotlight on Mercy Innovative Mobile Applications to Enhance Patient Care

IDC Spotlight on Mercy Innovative Mobile Applications to Enhance Patient Care

Published By: Research Desk Released: Nov 14, 2018

Mercy Health System in St. Louis, a a nonprofit Catholic healthcare system that includes 43 acute care and specialty hospitals in four states and named one of the top 5…

How to Calculate the ROI of Customer Nurturing

How to Calculate the ROI of Customer Nurturing

Published By: Research Desk Released: Nov 14, 2018

Measuring your customer nurturing efforts is critical to your success. But many marketers need guidance on how to move away from traditional vanity metrics and toward metrics that help them…

How to Segment Your Customers for Nurturing

How to Segment Your Customers for Nurturing

Published By: Research Desk Released: Nov 14, 2018

Segmenting your audience, the act of dividing your customers into definable and actionable parts, is essential to your marketing successparticularly with customer nurturing. The more you segment, the more relevant…

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