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Expanding the Digital Curriculum:

Expanding the Digital Curriculum:

Published By: Research Desk Released: Jul 13, 2020

For today’s students, simply knowing how to process words on a computer, manipulate video-game controls, and load a smartphone with apps no longer qualifies as digital literacy. To find jobs…

Digital Literacy: The Debate is Over

Digital Literacy: The Debate is Over

Published By: Research Desk Released: Jul 13, 2020

Watch the virtual forum featuring Goldie Blumenstyk, a Chronicle of Higher Education senior writer, who is joined by Jeff Selingo, a New York Times best-selling author, and Sebastian Distefano, Adobe's…

B2B and B2C Companies Face Similar Hurdles With Complex Buyer Journeys

B2B and B2C Companies Face Similar Hurdles With Complex Buyer Journeys

Published By: Research Desk Released: May 13, 2020

As the walls between our personal and professional lives continue to crumble, many of the characteristics that traditionally separated B2C consumers from B2B buyers are now migrating across those artificial…

Forrester: What it Takes to be a Leader in B2B eCommerce [B2B Salesplay: Forrester B2B Guide]

Forrester: What it Takes to be a Leader in B2B eCommerce [B2B Salesplay: Forrester B2B Gui...

Published By: Research Desk Released: May 13, 2020

In March 2018, Magento Commerce commissioned Forrester Consulting to evaluate the state of B2B eCommerce. Forrester conducted an online survey in the US, the UK, Germany, China, and Australia with…

Prove Your Marketing Worth: Metrics & Analytics Cheat Sheet

Prove Your Marketing Worth: Metrics & Analytics Cheat Sheet

Published By: Research Desk Released: May 13, 2020

Most marketers are unable to understand the revenue impact their marketing programs are having. This cheat sheet gives you a high level view on how you can easily start tracking…

Customer Analytics: The 20 Attributes that Lead to Business Success

Customer Analytics: The 20 Attributes that Lead to Business Success

Published By: Research Desk Released: May 13, 2020

Why data-driven businesses stand out from the crowd. Why Should the Target Audience Care? Enterprises need to become more data-driven by using more mature analytics tools to stand out from…

Content For Everyone

Content For Everyone

Published By: Research Desk Released: May 13, 2020

Discover how a modern content management system can help you create omnichannel, personalized experiences in real time--at scale. Businesses are under pressure to create more content-led experiences in less time--and…

Jumpstart Your Revenue Growth

Jumpstart Your Revenue Growth

Published By: Research Desk Released: May 13, 2020

Businesses are 67% better at closing deals when their marketing and sales teams are aligned. With six simple steps from Marketo Engage, you too can increase revenue, improve teamwork across…

Building Better Experiences (and Bigger Profits)

Building Better Experiences (and Bigger Profits)

Published By: Research Desk Released: Apr 28, 2020

Winning B2B commerce experiences start with the customer. Customer expectations are evolving fast in the B2B market. Long-term growth requires investment in the future, and seamless and intuitive customer experiences…

12 Things to Know When Choosing a B2B eCommerce Platform

12 Things to Know When Choosing a B2B eCommerce Platform

Published By: Research Desk Released: Apr 28, 2020

The average request for proposal process can take weeks or months to complete. Using a phased approach can help you make a great decision, in less time. View the guide…

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