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Marketing Automation is more than software

Marketing Automation is more than software

Published By: Research Desk Released: Jun 04, 2019

Marketing automation is a pay-off, not a trade-off, in experience. Many marketers today say that current content demands outpace their existing automation tools. But investing in a full marketing automation…

Discovering SPA-CMS Harmoney

Discovering SPA-CMS Harmoney

Published By: Research Desk Released: May 23, 2019

Building a scalable, adaptable digital foundation is key to providing contextually-relevant, compelling omnichannel experiences across mature and emerging channels at speed. By combining the power of a hybrid CMS with…

Content Management For Everyone

Content Management For Everyone

Published By: Research Desk Released: May 23, 2019

A hybrid CMS not only helps you get your content out the door faster, it also helps you deliver and scale highly personalized, custom, omni-channel experiences that drive customer engagement.…

Hybrid CMS – The Best of Both Worlds

Hybrid CMS – The Best of Both Worlds

Published By: Research Desk Released: May 23, 2019

With customers spending almost one-third of their days engaging with digital content and frequently engaging on multiple channels, developers need a better and faster way to create digitally engaging experiences…

The Relevancy Ring – ESP Buyer’s Guide 2018, Enterprise Edition

The Relevancy Ring – ESP Buyer’s Guide 2018, Enterprise Edition

Published By: Research Desk Released: Jan 03, 2019

Published on 3/16/18, The Relevancy Group analyzes six enterprise ESPs and documents market trends and mandates on vendor selection. This comprehensive buyer's guide features executive data of 401 email marketing…

Citizen Data Analytics: Give Everyone A Shot At The Action

Citizen Data Analytics: Give Everyone A Shot At The Action

Published By: Research Desk Released: Jan 03, 2019

Put your data where the action is — in the hands of those creating your customer experiences. Read Citizen data analytics: Give everyone a shot at the action to learn the following:…

The Winning Playbook for Experience Personalization

The Winning Playbook for Experience Personalization

Published By: Research Desk Released: Jan 03, 2019

Personalized customer experiences can drive double-digit revenue growth for your business. However, poor personalization can hurt your bottom line, as consumers switch from companies that fail to meet expectations to…

The Business Impact of Investing in Experience

The Business Impact of Investing in Experience

Published By: Research Desk Released: Jan 03, 2019

Customer experience has quickly moved from competitive differentiator to business imperative. In a world where the answer to almost any question is at our fingertips, where AI is becoming a…

IDC — Business Value of AEM Assets Demand Gen Creative

IDC — Business Value of AEM Assets Demand Gen Creative

Published By: Research Desk Released: Jan 03, 2019

Thank you for reading our latest industry content. Learn more about how consistent distribution and management of your digital marketing can improve your organization's workflow. With the help of Adobe…

The Marketer’s Guide to Articulating DAM Return on Investment

The Marketer’s Guide to Articulating DAM Return on Investment

Published By: Research Desk Released: Jan 03, 2019

Digital asset management is the foundation for orchestrating unique customer experiences across channels. It’s time to rethink the strategic value for marketing. The growing demand for personalized content across digital…

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