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Getting to “yes” with content-powered commerce

Getting to “yes” with content-powered commerce

Published By: Research Desk Released: Jul 16, 2021

Fifty-nine percent of B2B buyers now prefer to research online instead of talking with a sales rep.1 And the typical B2B purchase decision is 57 percent complete before a customer…

Hybrid Growth Factor

Hybrid Growth Factor

Published By: Research Desk Released: Jul 16, 2021

They are blending B2C and B2B business models in new and innovative ways. Consumer brands are becoming wholesalers and selling direct to big companies. And B2B brands are adding direct-to-consumer…

Finding the Best of Both Worlds

Finding the Best of Both Worlds

Published By: Research Desk Released: Jul 12, 2021

Choosing the Best Hybrid eCommerce Platform For Your Business It’s time, you’re ready to explore new channels and grow your business. Maybe you’re a B2C company looking to add wholesale…

Charting Your First Amazon Expedition

Charting Your First Amazon Expedition

Published By: Research Desk Released: Jul 12, 2021

About the eBook Amazon is one of the first stops online for millions of digital consumers. While this means huge opportunities for merchants, selling on Amazon can be complex without…

Successfully Selling the Value of a B2B Digital Transformation

Successfully Selling the Value of a B2B Digital Transformation

Published By: Research Desk Released: Jul 12, 2021

About the Guide Changes in consumer technologies, audience demographics, and purchasing preferences have motivated many businesses to upgrade their legacy commerce platforms. This guide provides three persuasive approaches – supported…

2020 Gartner Magic Quadrant for Digital Commerce

2020 Gartner Magic Quadrant for Digital Commerce

Published By: Research Desk Released: Jul 12, 2021

Create memorable experiences and get meaningful results. If your goal is to create world-class experiences for your customers (and it should be), look no further than Magento Commerce. We’ve been…

The Total Economic Impact™ of Marketo Engage

The Total Economic Impact™ of Marketo Engage

Published By: Research Desk Released: Jul 12, 2021

Adobe commissioned Forrester Consulting to conduct a Total Economic Impact study, which examined the potential return on investment for companies that implement Marketo Engage as a marketing solution. To better…

How CMOs Are Proving the ROI of Marketing Automation

How CMOs Are Proving the ROI of Marketing Automation

Published By: Research Desk Released: Jul 12, 2021

Marketing automation lets you do more with less, target your campaigns, and analyze your data to continually improve. But getting stakeholder buy-in can be a challenge. Download our guide, How…

10 Reasons to Consider Marketing Automation

10 Reasons to Consider Marketing Automation

Published By: Research Desk Released: Jul 12, 2021

More agile, more efficient, more effective marketing. Being a successful marketer means always being ready for the unexpected, but that goes beyond just having the right outlook and attitude. Your…

Finding the Best of Both Worlds

Finding the Best of Both Worlds

Published By: Research Desk Released: Jul 12, 2021

Choosing the Best Hybrid eCommerce Platform For Your Business It’s time, you’re ready to explore new channels and grow your business. Maybe you’re a B2C company looking to add wholesale…

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