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Whitepapers

Step-by-Step CDP-Readiness

Step-by-Step CDP-Readiness

Published By: Research Desk Released: Mar 20, 2020
As marketers realize the value of creating more personalized customer experiences without a lot of heavy lifting from IT, CDPs are enjoying tremendous growth. In our efforts to help leading…

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The Key Difference:DMP vs CDP

The Key Difference:DMP vs CDP

Published By: Research Desk Released: Mar 01, 2020
A DMP enables marketers to serve targeted ads programmatically using anonymous customer data. A CDP creates detailed, identifiable customer profiles for improved ad targeting, personalization, segmentation, loyalty programs, and the…

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IoT Connectivity & Customer Experience

IoT Connectivity & Customer Experience

Published By: Research Desk Released: Aug 14, 2019
Guidance for Retailers & Solution Providers Learn more about how IoT connectivity already plays a key role in delivering increased personalisation and convenience to customers by creating an IoT retail…

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