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Lead Management: The Essential Foundation of B2B Growth in Any Economy

Lead Management: The Essential Foundation of B2B Growth in Any Economy

Published By: Research Desk Released: Oct 15, 2020

As the global economy responds to the Coronavirus pandemic, all businesses are navigating a new, uncertain economic environment. TOPO Research found a 150% increase in buyers not booking meetings due…

Arm Treasure Data Customers Are Boosting Their Marketing ROI 802% with a Customer Data Platform

Arm Treasure Data Customers Are Boosting Their Marketing ROI 802% with a Customer Data Pla...

Published By: Research Desk Released: Oct 14, 2020

Ever Wonder What a Customer Data Platform Could Do for Your Bottom Line? See how to calculate CDP ROI in this free Forrester Consulting Total Economic Impact™ Study1 Have…

What You Need to Know for an Easy, Successful CDP Deployment

What You Need to Know for an Easy, Successful CDP Deployment

Published By: Research Desk Released: Sep 24, 2020

The CDP Institute Asks Experienced Execs What Works—and What Doesn’t Tips and Lessons Learned from Companies that Deployed CDPs If you’ve ever evaluated and implemented a new technology and…

Cloud-Based Architecture for Data and Analytics

Cloud-Based Architecture for Data and Analytics

Published By: Research Desk Released: Jul 26, 2020

Innovative companies are storing data and performing analytics in the cloud. In fact, 86% of companies rely on the cloud or expect to rely on it in the future to…

From Oil and Water to Business Gold: When CFOs and CMOs Align Through Data

From Oil and Water to Business Gold: When CFOs and CMOs Align Through Data

Published By: Research Desk Released: Jul 26, 2020

What can help CMOs and CFOs bridge the gap and merge their agendas? The answer lies in data and analytics. Smart CMOs and CFOs find more potential revenue from existing…

The CIO & The CMO: Transformation in the C-Suite

The CIO & The CMO: Transformation in the C-Suite

Published By: Research Desk Released: Jul 26, 2020

Teradata Vantage gives CMOs and CIOs a shared platform without compromising their respective missions, giving non-technical users access to 100% of the data they need while breaking down the organizational…

Driving Forces For Taking Analytics into the Cloud

Driving Forces For Taking Analytics into the Cloud

Published By: Research Desk Released: Jul 26, 2020

More and more analytic ecosystems are making their way into the cloud. The opportunities for increased agility and the ability to reap benefits of extreme elasticity are compelling. When making…

The Future of Banking: A Five to Ten Year Horizon

The Future of Banking: A Five to Ten Year Horizon

Published By: Research Desk Released: Jul 26, 2020

The banking industry is changing more rapidly than ever, driven by unprecedented shifts in consumer-driven behavior, intensified competition, and radically increased regulatory oversight. Learn how banks are transforming themselves to…

De-Risking Hybrid, Multi-Cloud Analytics

De-Risking Hybrid, Multi-Cloud Analytics

Published By: Research Desk Released: Jul 26, 2020

Businesses are still figuring out how to manage risk in the cloud. Following the positive, constructive program featured in this paper enables any organization to optimize the benefits of cloud…

Executive Primer: Path to Cloud for Analytics

Executive Primer: Path to Cloud for Analytics

Published By: Research Desk Released: Jul 26, 2020

There are myriad reasons to consider the cloud. But, with so many choices, determining maximum benefit can be tricky. Learn more about real-world success stories to better understand the biggest…

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