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The Ultimate Guide to Conversational Marketing

The Ultimate Guide to Conversational Marketing

Published By: Research Desk Released: Oct 01, 2020

Conversational Marketing is a method of engaging with website visitors and existing leads via dialogue-driven activities. This style of marketing puts a focus on conversations and not simply one-way transmission.…

Demandbase Hits 109% of their Sales Goal with Exceed.ai

Demandbase Hits 109% of their Sales Goal with Exceed.ai

Published By: Research Desk Released: Oct 01, 2020

Demandbase set out to find a scalable way to get more qualified leads into the sales pipeline and more sales time for reps. They realized that there are two key…

ChannelSight Scaled Lead Qualification and Nurturing 2X, Resulting in an Additional €200,000 in Revenue Opportunities within 3 Months

ChannelSight Scaled Lead Qualification and Nurturing 2X, Resulting in an Additional €200...

Published By: Research Desk Released: Oct 01, 2020

In reaching their target personas, ChannelSight works through multiple marketing channels such as inbound, outbound and through third-party publishers. Following up and qualifying leads from all these channels creates a…

CBORD Triples Sales Qualified Leads while Reducing the Cost of Acquisition by 79%

CBORD Triples Sales Qualified Leads while Reducing the Cost of Acquisition by 79%

Published By: Research Desk Released: Oct 01, 2020

Following up and qualifying leads created a significant workload for CBORD sales team. To ensure no opportunity was missed, CBORD looked for a solution that would automate outreach to leads,…

An Introduction to Conversational Lead Nurturing

An Introduction to Conversational Lead Nurturing

Published By: Research Desk Released: Oct 01, 2020

Traditional lead nurturing involves sending relevant content to your leads at specified intervals. You track click-throughs, time on page, and downloads of gated content to try and move your leads…

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