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Harmonizing the Retail Experience

Harmonizing the Retail Experience

Published By: Research Desk Released: Jan 15, 2020

In today’s dynamically shifting world of retail, shoppers are expecting increasingly convenient and customized experiences. This applies not only to e-commerce retailers and delivery services, but also to the brick-andmortar…

Using Location Data to Understand the Offline Impacts of Online Efforts

Using Location Data to Understand the Offline Impacts of Online Efforts

Published By: Research Desk Released: Jan 15, 2020

Traditional metrics like click-through and conversion rates may be useful for measuring the online effectiveness of digital media campaigns, but they fall short when the goal is understanding offline impacts.…

Putting AI (Artificial Intelligence) to work for audience segmentation

Putting AI (Artificial Intelligence) to work for audience segmentation

Published By: Research Desk Released: Jan 15, 2020

Have a conversation with anyone about how the changing nature of technology is affecting our world, and artificial intelligence (AI) will invariably come up. It has the potential to change…

Location Intelligence: Bridging a gap in the retail industry

Location Intelligence: Bridging a gap in the retail industry

Published By: Research Desk Released: Jan 15, 2020

While the retail industry has made great strides in understanding the digital journeys of consumers, it has been difficult to observe and analyze their whereabouts and movements in the physical…

Relevance is everything: How location data improves advertising efficiency

Relevance is everything: How location data improves advertising efficiency

Published By: Research Desk Released: Jan 15, 2020

We are in the midst of a fascinating and constantly changing time in the advertising and marketing worlds, with great advancements in technology providing more opportunity for better understanding consumers’…

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