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Supply chains in the cognitive era

Supply chains in the cognitive era

Published By: Research Desk Released: Feb 10, 2020

It’s time to move your supply chain into the realm of super-intelligent. This special report is for anyone looking to enhance their supply chain operations by utilizing the latest in…

Harmonizing the Retail Experience

Harmonizing the Retail Experience

Published By: Research Desk Released: Jan 15, 2020

In today’s dynamically shifting world of retail, shoppers are expecting increasingly convenient and customized experiences. This applies not only to e-commerce retailers and delivery services, but also to the brick-andmortar…

Using Location Data to Understand the Offline Impacts of Online Efforts

Using Location Data to Understand the Offline Impacts of Online Efforts

Published By: Research Desk Released: Jan 15, 2020

Traditional metrics like click-through and conversion rates may be useful for measuring the online effectiveness of digital media campaigns, but they fall short when the goal is understanding offline impacts.…

Putting AI (Artificial Intelligence) to work for audience segmentation

Putting AI (Artificial Intelligence) to work for audience segmentation

Published By: Research Desk Released: Jan 15, 2020

Have a conversation with anyone about how the changing nature of technology is affecting our world, and artificial intelligence (AI) will invariably come up. It has the potential to change…

Location Intelligence: Bridging a gap in the retail industry

Location Intelligence: Bridging a gap in the retail industry

Published By: Research Desk Released: Jan 15, 2020

While the retail industry has made great strides in understanding the digital journeys of consumers, it has been difficult to observe and analyze their whereabouts and movements in the physical…

Relevance is everything: How location data improves advertising efficiency

Relevance is everything: How location data improves advertising efficiency

Published By: Research Desk Released: Jan 15, 2020

We are in the midst of a fascinating and constantly changing time in the advertising and marketing worlds, with great advancements in technology providing more opportunity for better understanding consumers’…

HERE helps Locomizer defi ne a precise audience segment

HERE helps Locomizer defi ne a precise audience segment

Published By: Research Desk Released: Jun 05, 2019

Locomizer has patented next generation customer interests’ profi ling platform that enables unprecedented personalized targeting on a global scale. Locomizer sought a partner to enable them to identify and target…

Putting AI to work for audience segmentation

Putting AI to work for audience segmentation

Published By: Research Desk Released: Jun 05, 2019

Have a conversation with anyone about how the changing nature of technology is affecting our world, and artificial intelligence (AI) will invariably come up. It has the potential to change…

The Guide to Buying Location Data for Marketers

The Guide to Buying Location Data for Marketers

Published By: Research Desk Released: Jun 05, 2019

Audience segmentation is key to any marketing strategy. Without it, a brand is flying blind – wasting spend and resources. However, the good news is that increasingly sophisticated technology makes…

Seven questions to ask when buying location data for audience segmentation

Seven questions to ask when buying location data for audience segmentation

Published By: Research Desk Released: Jun 05, 2019

It is important to know where place information is coming from because different sources can interpret a place differently..

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