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Double Take

Double Take

Published By: Research Desk Released: Jun 05, 2019

An array of location-centric innovations is transforming the advertising and marketing landscape. With technologies now moving beyond simple ‘location’, advertisers can begin to access a more nuanced picture of ‘reality’.…

The Marketers’ Guide to Buying Location Data

The Marketers’ Guide to Buying Location Data

Published By: Research Desk Released: Mar 21, 2019

Audience segmentation is key to any marketing strategy. Without it, a brand is flying blind – wasting spend and resources. However, the good news is that increasingly sophisticated technology makes…

Moving beyond location: How contextual data is transforming the advertising arena.

Moving beyond location: How contextual data is transforming the advertising arena.

Published By: Research Desk Released: Mar 21, 2019

With content plentiful and audience attention hard to attract—let alone retain—advertising has to go beyond simple personalization. Discover how HERE is bridging the gap, adding context to our view of…

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