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Balancing act: fleet efficiency and safety

Balancing act: fleet efficiency and safety

Published By: Research Desk Released: Sep 24, 2020

Operating a successful fleet requires high levels of safety and efficiency. However, when a business elevates its safety standards, it may notice a decline in efficiency – and vice versa.…

Let’s face it, consumers are addicted to fast delivery.

Let’s face it, consumers are addicted to fast delivery.

Published By: Research Desk Released: Sep 24, 2020

As delivery windows continue to shrink, demand is only growing stronger. The pressure is on for online food delivery and e-commerce companies to consistently meet these ever-tightening deadlines and keep…

Omdia – Location Platform Index: Mapping and Navigation

Omdia – Location Platform Index: Mapping and Navigation

Published By: Research Desk Released: Sep 24, 2020

Omdia’s “Location Platform Index: Mapping and Navigation” provides a detailed analysis of major vendors in the location and mapping industry. This year’s update names four platform leaders and four disruptive…

HERE helps Locomizer defi ne a precise audience segment

HERE helps Locomizer defi ne a precise audience segment

Published By: Research Desk Released: Jun 05, 2019

Locomizer has patented next generation customer interests’ profi ling platform that enables unprecedented personalized targeting on a global scale. Locomizer sought a partner to enable them to identify and target…

Putting AI to work for audience segmentation

Putting AI to work for audience segmentation

Published By: Research Desk Released: Jun 05, 2019

Have a conversation with anyone about how the changing nature of technology is affecting our world, and artificial intelligence (AI) will invariably come up. It has the potential to change…

The Guide to Buying Location Data for Marketers

The Guide to Buying Location Data for Marketers

Published By: Research Desk Released: Jun 05, 2019

Audience segmentation is key to any marketing strategy. Without it, a brand is flying blind – wasting spend and resources. However, the good news is that increasingly sophisticated technology makes…

Seven questions to ask when buying location data for audience segmentation

Seven questions to ask when buying location data for audience segmentation

Published By: Research Desk Released: Jun 05, 2019

It is important to know where place information is coming from because different sources can interpret a place differently..

Double Take

Double Take

Published By: Research Desk Released: Jun 05, 2019

An array of location-centric innovations is transforming the advertising and marketing landscape. With technologies now moving beyond simple ‘location’, advertisers can begin to access a more nuanced picture of ‘reality’.…

The Marketers’ Guide to Buying Location Data

The Marketers’ Guide to Buying Location Data

Published By: Research Desk Released: Mar 21, 2019

Audience segmentation is key to any marketing strategy. Without it, a brand is flying blind – wasting spend and resources. However, the good news is that increasingly sophisticated technology makes…

Moving beyond location: How contextual data is transforming the advertising arena.

Moving beyond location: How contextual data is transforming the advertising arena.

Published By: Research Desk Released: Mar 21, 2019

With content plentiful and audience attention hard to attract—let alone retain—advertising has to go beyond simple personalization. Discover how HERE is bridging the gap, adding context to our view of…

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