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ABM IN 2023: WHERE ARE WE AT?

ABM IN 2023: WHERE ARE WE AT?

Published By: Research Desk Released: Jul 18, 2023

Nearly a third of marketers report low confidence in identifying or predicting in-market accounts. What other hurdles are preventing marketers from advancing their ABM game?

Marketing Operations: A Data-Driven Activation Guide and Category Report

Marketing Operations: A Data-Driven Activation Guide and Category Report

Published By: Research Desk Released: Mar 01, 2023

With Marketing Tools seeing the greatest spiking intent in both NAM (466,740 actively search businesses) and EMEA (46,129), what other topics are Marketing Ops professionals currently interested in? What are…

Enterprise Security: A Data-Driven Activation Guide and Category Report

Enterprise Security: A Data-Driven Activation Guide and Category Report

Published By: Research Desk Released: Mar 01, 2023

With nearly two-thirds of IT professionals (63%) reporting up to 50 cyberattacks between 2021-22, with 10% recording over 251, it’s no wonder computer hacking and cyberattacks are experiencing spiking intent…

Servers & Storage: A Data-Driven Activation Guide and Category Report

Servers & Storage: A Data-Driven Activation Guide and Category Report

Published By: Research Desk Released: Mar 01, 2023

The server automation market is expected to grow from $3.16 billion in 2021 to $7.53 billion by 2027. The global data warehousing market is projected to reach $51.18 billion by…

Cloud Computing: A Data-Driven Activation Guide and Category Report

Cloud Computing: A Data-Driven Activation Guide and Category Report

Published By: Research Desk Released: Mar 01, 2023

79% of companies have experienced at least 1 cloud data breach in the last 18 months. 74% of Cloud Security professionals are extremely concerned about the security of their cloud-based…

Customer Experience (CX): Data-Driven Activation Guide and Category Report

Customer Experience (CX): Data-Driven Activation Guide and Category Report

Published By: Research Desk Released: Mar 01, 2023

Providing customers with a great experience has always been important, but in the current digital landscape it’s crucial – with 3 out of 4 (76%) customers claiming they’d switch to…

Human Resources (HR): Data-Driven Activation Guide and Category Report

Human Resources (HR): Data-Driven Activation Guide and Category Report

Published By: Research Desk Released: Mar 01, 2023

Drawing on first party data and intent intelligence, this report aims to equip HR vendors with a sound understanding of exactly where their in-market buyers plan to invest this year.…

The 7-Step Guide to Sales Acceleration for B2B Marketers

The 7-Step Guide to Sales Acceleration for B2B Marketers

Published By: Research Desk Released: Feb 03, 2023

We take a deep dive into the following 7 key strategies to reveal how they can drive B2B sales acceleration in 2022 and beyond In this report: Data Science: Look-a-Like…

The Ultimate Guide to B2B Marketing Planning

The Ultimate Guide to B2B Marketing Planning

Published By: Research Desk Released: Sep 07, 2021

This definitive guide cuts through all the marketing buzzwords and hype to provide a clear, easy-to-follow plan of attack. Supported by tried and tested marketing principles, we'll cover: PR Smith’s SOSTAC® Framework Market Audits & Competitor…

Account-Based Marketing Research Report

Account-Based Marketing Research Report

Published By: Research Desk Released: Sep 07, 2021

Interest in account-based marketing continues to grow as marketers seek better results in B2B sales and businesses look for more reliable strategies. The appeal of ABM is its targeting, and…

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